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Google's Pixel Promotion Backfires: Influencer Loyalty Demands Spark Controversy

In a move that has sent ripples through the influencer community, Google's latest attempt to promote its new Pixel lineup has backfired spectacularly. The tech giant's Team Pixel program, which has been supplying free products to influencers and creators since 2017, is now under scrutiny for......

Andrew Tate Detained in Romania: New Allegations Surface Amid Ongoing Legal Battles

In a dramatic turn of events, controversial internet personality Andrew Tate and his brother Tristan have been remanded in custody overnight by Romanian authorities. This detention is part of an investigation into new allegations against the duo, who were already awaiting trial on charges of rape and......

Moroccan AI Influencer Kenza Layli Clinches Miss AI Crown at Inaugural World AI Creator Awards

In a groundbreaking moment for artificial intelligence and global representation, Kenza Layli, the first Moroccan AI influencer, has been crowned Miss AI at the debut World AI Creator Awards. This prestigious event, dedicated to celebrating innovation in AI creation, saw Layli emerge victorious from......

UAE Tightens Grip on Influencer Marketing: Licensing Mandate Enforced

In a move to bring order and accountability to the burgeoning influencer marketing landscape, the United Arab Emirates (UAE) will enforce a new regulation requiring social media influencers to obtain licenses to engage in advertising activities, effective July 1. Failure to comply with this mandate will......

Promoting Morocco as a Destination: ONMT Targets Gen Z through TikTok

In an effort to capture the interest and wanderlust of Generation Z, also known as "Generation Zoomers," the Moroccan National Tourism Office (ONMT) has launched a groundbreaking initiative to connect with younger audiences through the immensely popular platform, TikTok. This innovative project......

Casablanca Gears Up for the Influencer Boom: "Influence Days" Debut Promises Glamour and Insights

The world of influencer marketing is about to witness a seismic shift as Casablanca prepares to host the inaugural edition of "Influence Days" on May 4th. Organized by the dynamic duo Rich Media and Zey Agency, this groundbreaking event is poised to redefine the landscape for marketing professionals......

Skyborne Controversy: Influencer's Mile-High Anniversary Sparks Safety Debate

Moroccan influencer Sonia Ngadi found herself embroiled in a heated controversy following the release of images and videos showcasing her anniversary celebration aboard a Royal Air Maroc flight from Casablanca to Miami. The intimate onboard event set social media ablaze, with critics slamming the airline......

Nathalie Faustino: A Brazilian-Italian Beauty Influencer's Empowering Journey Across Cultures

In the dynamic world of the beauty industry, one individual stands out as a captivating and transformative force: Nathalie Faustino. As a model, beauty influencer, and magazine editor, she has charted an extraordinary path that spans her native Brazil, the United Kingdom, and Morocco. Through candid......

Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......