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Unveiling the Electrifying Debate: The Automotive Industry's Pivotal Transition

In the midst of the European election campaign, an unexpected subject emerged into the spotlight: the electric vehicle (EV). This pivotal issue, once confined to industry circles, has taken center stage, sparking a passionate discourse that transcends party lines. Two prominent candidates, François-Xavier......

Morocco's Lithium Battery Potential: A Scientific Frontier Awaits

During the International Forum of Chemistry held in Rabat, renowned Moroccan scientist and engineer Rachid Yazami highlighted Morocco's remarkable potential in the lithium battery industry. His insights paint a compelling picture of a nation poised to become a prominent player in the production and......

Xiaomi's Ambitious EV Plans: Gunning for Tesla's Model Y Crown

In the rapidly evolving world of electric vehicles (EVs), Xiaomi, the Chinese tech giant, is making waves with its audacious foray into the automotive industry. After successfully launching its first EV lineup, the SU7 series, the company is already setting its sights on an even more ambitious target:......

Hertz's Electric Vehicle Dream Turns Into a Costly Nightmare

In 2021, Hertz, the prominent car rental company, boldly entered the electric vehicle (EV) arena with an ambitious plan that now seems to have backfired. The company aimed to revamp its fleet by acquiring 100,000 Tesla Model 3s and other electric models, intending to project a greener image, attract......

Enhancing Partnership: France and Morocco's Drive towards Green Hydrogen and Electric Vehicles

During a visit to Morocco, French Economy Minister Bruno Le Maire emphasized France's commitment to fostering "very close" cooperation with Morocco across various industrial sectors. Similarly, Morocco expressed its eagerness to cultivate new partnerships. Both nations are steadfast in......

The Rise of Electric Vehicles at China's Largest Auto Show

At the opening of China's largest auto show, all eyes were on the latest electric vehicle models, signaling the rapid adoption of this technology in the world's biggest automotive market. The event, held in Beijing and running until early next month, showcases the electric future that the Chinese......

MINI's Electrifying Roadmap: Pioneering Morocco's Automotive Future

In an exclusive interview, Majdouline Chafai El Alaoui, Director of BMW and MINI brands at Smeia, delves into MINI's outstanding performance in Morocco and its ambitious agenda for the kingdom's burgeoning electric vehicle (EV) market. With the debut of the third generation MINI Countryman, Chafai......

Tesla Faces Unprecedented Challenges: Plunging Sales, Workforce Reductions, and Margin Erosion

Tesla, once hailed as a trailblazer in the electric vehicle industry, now finds itself grappling with an unparalleled crisis. The company, synonymous with the electrification movement in automobiles, is feeling the strain of a sluggish market. In the early months of this year, electric vehicle sales......

Hyundai's $50 Billion Electric Vehicle Roadmap: A Bold Pursuit of Global Leadership

In a strategic move aimed at cementing its status as a global powerhouse in the electric vehicle (EV) market, Hyundai Motor Company has unveiled an ambitious $50 billion investment plan for its operations in South Korea. The Korean automotive giant, which encompasses the Kia brand, seeks to ascend into......