Moroccan economy minister discusses regional tensions and French investment interest

Morocco’s Minister of Economy and Finance, Nadia Fettah Alaoui, appeared on the business program Le Monde Qui Bouge – L’Interview during the show Good Morning Business, hosted by Sandra Gandoin. During the interview, Fettah Alaoui addressed the potential economic consequences for Morocco resulting from the recent military......

Les Impériales 2026 gathers marketing leaders in Casablanca

Morocco’s marketing and communication sector continues to evolve rapidly as digital technologies and social media reshape how brands connect with audiences. In this changing landscape, the event Les Impériales has established itself as one of the country’s leading professional platforms, bringing together key actors in marketing,......

Anouar Sabri: “The Moroccan advertising market still lacks clear visibility on media usage”

The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation within the national economy. Speaking......

LiWeek 2026 sets strategic direction under the theme “Daba Or Never”

The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from March 30 to April 5, 2026, in Morocco’s......

Revenue of listed companies on the Casablanca stock exchange rises by 9.9% in 2025

The overall revenue of companies listed on the Casablanca Stock Exchange recorded solid growth in 2025, reflecting positive momentum across several sectors of the Moroccan economy. According to a report published by BMCE Capital Global Research (BKGR), the combined turnover of listed firms reached approximately 354.9 billion......

Morocco emerges as candidate to host the Finalissima between Spain and Argentina

Morocco has reportedly entered the race to host the upcoming Finalissima, a high-profile match that pits the champions of Europe against the champions of South America. The anticipated clash between Spain and Argentina could be relocated due to ongoing tensions in the Middle East that may affect the original host country, Qatar. The......

Love Brand | Wafa Assurance among consumers’ favorite brands

In sectors where trust forms the foundation of the relationship with the public, consumer preference becomes a strategic indicator. The Love Brand study, unveiled during the Les Impériales event, highlights the brands that have successfully built a lasting connection with Moroccans. In the insurance sector, Wafa Assurance distinguished......

Love Brand | Hakim Ziyech among Moroccans’ favorite public figures

Each year, the Love Brand ranking unveiled during the Les Impériales event maps out the brands and personalities most present in the minds of Moroccans. The 2025 edition confirms the prominent role of sports figures in the collective imagination, with Hakim Ziyech ranking among the most cited personalities by respondents. Love Brand......

Floods in Morocco: red berry producers severely affected

Recent severe weather conditions have caused widespread flooding in northern Morocco, with agricultural producers—particularly those cultivating red berries—reporting significant damage in the Loukkos region. Heavy rainfall in recent days has led to rising water levels and flooding in several areas, exceeding the storage......

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