Events
As part of Les Impériales Week 2026, the Love Brand Morocco ranking highlights a strong trend: sports remain a powerful vector of emotional attachment in Morocco. In the Sports category, Achraf Hakimi takes the lead, confirming his status as an iconic figure for the Moroccan public. He is followed......
Concluded last week in Casablanca, Les Impériales Week 2026 once again brought together the entire communication ecosystem around a shared ambition: to evolve the standards of the sector. President of the Étoiles 2026 jury, Laurent Allias delivered a straightforward perspective on the......
GITEX Africa Morocco 2026 will return to Marrakech from April 7 to 9, bringing together thousands of entrepreneurs, investors, policymakers, and technology leaders as Africa’s digital economy expands at record pace. The event, now in its fourth edition, has become a central platform for collaboration,......
GITEX Future Health Africa 2026 will take place in Casablanca from May 4 to 6, bringing together policymakers, healthcare professionals, technology firms, and investors to examine the future of healthcare systems across Africa. The event is organized by Ministry of Health and Social Protection, the......
Marrakech will host Morocco Fashion Week 2026 from April 15 to 20, bringing together emerging designers, international labels and digital creators. The event positions Morocco’s fashion industry within global debates on sustainability and social responsibility. Organizers plan more than 50 runway......
Marrakech will host GITEX Africa 2026 from April 7 to 9, drawing thousands of participants from across Africa and abroad. The event will take place at Place Bab Jdid, a central location with access to major hotels and city districts. Organizers expect heavy traffic during peak hours, especially in the......
Casablanca hosted the opening of the 11th edition of Morocco Fashion Style & Tex on April 2 at the OFEC exhibition center. The event brought together diplomatic representatives and institutional figures, marking the start of a major international gathering dedicated to textiles, fashion, home textiles,......
In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......
In Casablanca, the final day of Les Impériales Week 2026 was marked by a moment of strong symbolic significance: the presentation of a letter of loyalty and fidelity addressed to His Majesty King Mohammed VI. More than a protocol act, this message embeds the event within a dynamic of national......
In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......
In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
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