Casablanca, November 4, 2025 — The Moroccan Advertisers Group (GAM) has elected its new Executive Board following its Ordinary Elective General Assembly, held on Monday, October 6, 2025, in Casablanca. Mehdi Yaroub, Marketing Director of Renault, was unanimously......
Tesla has officially commenced recruitment efforts in Morocco, marking a significant step in its African expansion strategy. The electric vehicle giant is seeking a Country Sales & Delivery Leader to spearhead its operations in the country, signaling the start of commercial activities in Morocco. The......
ASICS, the renowned Japanese sportswear brand, has reinforced its footprint in Morocco through its official partnership with Planet Sport, the exclusive distributor of the brand in the country. Marking this collaboration, ASICS has introduced the GEL-KAYANO™ 32, the latest evolution of its iconic......
Marjane’s Board of Directors announced Mourad Alem as the company’s new president and CEO, replacing Ayoub Azami, who will assume a new role within the Al Mada Group. Alem brings over 30 years of international experience in the home appliance and equipment industry, having led regional operations......
Cosumar, Morocco’s leading sugar operator, has appointed Imad Ghammad as its new Chief Executive Officer (CEO), succeeding Hassan Mounir, who is stepping down due to health reasons. The decision was finalized during a Board of Directors meeting chaired by Hicham Belmrah. The Board expressed its......
Gentis, a global executive search and recruitment firm, has appointed Fayçal Lahlou Nabil as Executive Director for the Middle East and Africa (MEA) region. In his new role, Nabil will lead the company’s operations across the region, focusing on driving growth, strengthening client relationships,......
Buildings & Logistics Services (BLS), a subsidiary of H&S Invest Holding chaired by Moncef Belkhayat, has signed a groundbreaking MAD 120 million ($12 million) contract with Varun Beverages Morocco, the exclusive franchisee and producer of PepsiCo brands in the country. The agreement marks the......
OCP Africa has appointed Hajar Alafifi as its new CEO, effective September 1, marking a strategic milestone in the organization’s ambition to revolutionize agriculture across the continent. This decision brings a globally accomplished executive back to Morocco to lead a vision focused on sustainable......
TCE has officially opened its inaugural African office at Casablanca Mohammed V Airport (CMN), marking a pivotal milestone in the company’s global expansion strategy. This move aligns with Morocco’s ambitious “Airports 2030” plan, which envisions transforming the country into......
Egyptian technology and IT solutions provider 2B has officially inaugurated its first retail store in Casablanca, marking a significant step in its strategy to expand across North Africa. This move follows the company’s successful operations in Egypt, Saudi Arabia, and China, and aims to provide......
Gabon’s President Brice Clotaire Oligui Nguema recently hosted Mohammed Bouzoubaa, CEO of Morocco’s leading construction group TGCC, to discuss key infrastructure projects aimed at modernizing the country. The talks centered on priority initiatives, including university hospital centers,......
Samskip has introduced its Moroccan Reefer Service, a groundbreaking shortsea container route connecting Agadir and Casablanca with the UK and the Netherlands. Designed to serve Morocco’s fresh produce sector, this service delivers the fastest door-to-door transit times available, offering an efficient......
Moroccan-Italian business leader Asmaa Gacem has officially taken full control of Italian football club AC Prato, acquiring 100% of its shares from Humanativa Group through her Florence-based holding company Finres SpA. The €800,000 deal transfers not just ownership but also full financial responsibility.......
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