Okaïdi seeks judicial restructuring for its French operations
The French children’s clothing brand Okaïdi has requested judicial restructuring for its activities in France, its parent group IDKIDS announced on Tuesday, marking another setback for the country’s struggling ready-to-wear sector. The move affects around 2,000 employees nationwide.
A hearing is scheduled for February 3 before the Lille metropolitan commercial court. The request covers several brands owned by the group, including Obaïbi, which targets children aged 0 to 3, Okaïdi for ages 3 to 14, the educational toy brand Oxybul, and the logistics platform IDLOG. The premium brand Jacadi, also owned by IDKIDS, is not included in the procedure.
IDKIDS stressed that the restructuring request applies only to its French operations and does not concern its international subsidiaries or franchise network. Headquartered in Roubaix, northern France, Okaïdi is a historic brand that generates around €600 million in global revenue, half of which comes from the French market. The IDKIDS group as a whole operates in 70 countries, with annual revenue of approximately €800 million and a workforce of 6,000 employees.
According to the group, mid-range clothing brands are increasingly caught between resilient premium labels and aggressive low-cost and ultra-fast-fashion players. Rising production costs, intense competition and the growing popularity of second-hand clothing have weighed heavily on Okaïdi-Obaïbi’s financial performance in recent years.
The difficulties faced by IDKIDS reflect a broader crisis in France’s apparel industry. After years marked by the shift to online sales, the impact of the Covid-19 pandemic and persistent inflation, the sector continues to struggle. Industry data show that clothing and textile sales declined in 2025 and remain well below pre-2019 levels, underscoring the structural challenges facing traditional fashion retailers.
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