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Moroccan textile exports rise but lose ground in Europe
Morocco’s clothing exports to the European Union grew slightly in the first half of 2025, but the country’s share in the European market is slipping as Asian competitors strengthen their dominance. Despite positive results, Morocco faces growing pressure to reinvent its textile industry and ensure long-term competitiveness.
Between January and June 2025, Moroccan apparel exports to the EU reached €1.36 billion, up 2.6% from the same period in 2024. However, this growth remains modest compared to the performance of Asian producers such as Cambodia (+30.4%), Vietnam (+17.3%), India (+15.4%), and Pakistan (+16.6%). These nations benefit from lower labor costs and large-scale production capacities, allowing them to expand rapidly across Europe.
While Morocco remains Africa’s leading clothing exporter and the EU’s eighth global supplier, its market share dropped from 3.4% to 3.1%. The decline underscores the need for the Kingdom to focus on quality, sustainability, and agility. Experts stress that Morocco’s proximity to Europe and growing investment in eco-friendly production could help the sector transition from volume-based competition to value-added growth.
