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A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President of Tribal DDB Casablanca, delivered a striking......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event for the profession held this week in Casablanca,......
The city of Marrakech will host a new edition of the university theatre festival from April 7 to 9, bringing together student talent from across the country. Organized by Cadi Ayyad University, the event aims to highlight the role of theatre as a platform for expression and critical thinking. Held under the theme “University theatre:......
Samsung Electronics has introduced the Galaxy A57 5G and Galaxy A37 5G, expanding its mid-range smartphone lineup with advanced artificial intelligence capabilities and improved performance. The launch reflects the company’s strategy to bring AI-powered mobile features to a broader user base while maintaining competitive pricing. Both......
Morocco has strengthened its position as a strategic partner for the NATO, according to the alliance’s 2025 annual report, highlighting its growing role in the southern neighborhood amid ongoing security challenges. The report underscores a significant evolution in cooperation between NATO and its southern partners, with Morocco identified......
Chinese automotive brand Rox Motors, represented in Morocco by CSA Motors, inaugurated its new showroom in Casablanca on March 30, 2026. The event showcased the company’s flagship models: the Rox 01 and Rox Adamas, two luxury off-road SUVs. Located in the prestigious Anfa district, the showroom offers high visibility and easy access......
The upcoming edition of GITEX Africa 2026 is set to highlight growing technological cooperation between Africa and Asia, as a group of seven South Korean startups prepares to take part in the major event scheduled in April. This initiative reflects a broader strategy led by the Korea-Africa Foundation to strengthen ties with African markets.......
The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural reach. Organizers confirmed that Luis......
The Future Leaders Challenge Morocco 2026, held on March 30 and 31 in Rabat, marked a turning point in how the country develops talent for the hospitality and tourism sector. Hosted at The View hotel, the event brought together students, academic institutions, industry executives and public officials in a coordinated effort to align education......
For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete responses to the challenges of the sector. These......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study conducted with 4,836 respondents, using......
Fuel prices in Morocco are set to rise again starting Tuesday at midnight, with diesel increasing by 1.70 dirhams per liter and gasoline by 1.57 dirhams per liter. This comes after previous hikes in mid-March and amid ongoing volatility in international energy markets. According to industry sources, several gas station operators have been......
On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring of a sector that is still underexploited......
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Les Impériales Week 2026: Under the Theme “Daba or Never”
Tuesday 31 March 2026 - 10:03
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Iran under the lens
Tuesday 13 January 2026 - 08:30
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AFCON 2025: Morocco at the heart of African football
Friday 19 December 2025 - 11:16
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Walaw at the Heart of the Mawazine Festival – Rhythms of the World 2025
Saturday 21 June 2025 - 15:48
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First 100 days of the second Donald Trump presidency
Monday 28 April 2025 - 09:38
