Rox Motors opens Casablanca showroom and launches two luxury SUVs

Wednesday 01 April 2026 - 16:26

Chinese automotive brand Rox Motors, represented in Morocco by CSA Motors, inaugurated its new showroom in Casablanca on March 30, 2026. The event showcased the company’s flagship models: the Rox 01 and Rox Adamas, two luxury off-road SUVs.

Located in the prestigious Anfa district, the showroom offers high visibility and easy access for prospective buyers. Rox Motors is leveraging its partnership with CSA Motors, a Moroccan distributor with 15 years of experience in the premium segment, to establish a strong foothold in the Moroccan market.

Both SUVs represent the brand’s expertise in New Energy Vehicles (NEV) and advanced off-road REEV technology. The Rox 01 is a plug-in hybrid XXL SUV measuring 5,295 mm long, 1,980 mm wide, and 1,869 mm high, with seating for up to seven passengers. It features a luxurious interior with Nappa leather seats, a 15.7-inch central screen, rear infotainment screens, multi-zone climate control, and 256-color ambient lighting. Its REEV powertrain combines a 1.5-liter petrol engine acting as a generator for two electric motors, delivering 350 kW (476 hp) and 740 Nm of torque. The Rox 01 has a total range exceeding 1,100 km and a maximum speed of 190 km/h.

The Rox Adamas, the brand’s premium model, also seats seven but emphasizes comfort and adventure. It delivers the same power as the Rox 01 but extends its combined range to 1,226 km. Its air suspension and “zero gravity” seats provide limousine-level comfort even on rough terrain. Advanced AI integration enhances the cockpit, while an outdoor ecosystem supports camping with high-power external charging, automatic leveling, and a tailgate kitchen module.

These models position Rox Motors as a rising player in the luxury SUV segment, offering families high performance, long-range capabilities, and off-road adventure in ultimate comfort. Pricing details for both models will be announced soon.