International retailers expand in Morocco despite pressure on consumers

Morocco continues to attract global retail chains even as household purchasing power remains under strain. International brands are accelerating their expansion into the Moroccan market, drawn by a sector that remains fragmented and offers significant room for growth. The country’s retail landscape is undergoing a structural transformation,......

Morocco cereal harvest set to reach 90 million quintals

Morocco’s cereal production for the 2025 to 2026 agricultural season is expected to approach 90 million quintals, marking a strong recovery after several years of drought. The announcement came from Ahmed El Bouari during a high-level conference held in Meknès, as part of the Salon international de l'Agriculture au Maroc. Favorable......

Morocco and France renew agricultural partnership with new joint initiatives

Morocco and France have relaunched their agricultural cooperation during a high-level meeting held on April 21 in Meknès, on the sidelines of the 18th International Agriculture Show in Morocco. The session brought together Ahmed El Bouari and Annie Genevard, alongside institutional, scientific, and technical representatives from both......

VIVA wins three product of the year Morocco 2026 awards

Oland Group has secured a major commercial milestone after its VIVA brand was named Product of the Year Morocco 2026 across three categories. The recognition covers VIVA Slice Cheddar, Triangle VIVA 3 Fromages and Triangle VIVA Original, reinforcing the brand’s strong presence in Moroccan households and its sustained growth in the local......

Majdoub blends Moroccan heritage with modern pop in evolving sound

Majdoub, a Casablanca-based Moroccan singer, is building a distinct musical identity that combines formal training with stage experience in both music and theater. His work merges elements of Moroccan musical heritage with contemporary production, creating a sound that moves between tradition and modern pop structures. Majdoub draws on genres......

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