For more than a century, the Compagnie de Transports au Maroc (CTM) has supported the travel of millions of passengers across the Kingdom. This close relationship with the public is reflected today in the Love Brand study, unveiled during the major event Les Impériales. In the Travel and Tourism......
Every year, the Love Brand study highlights the brands and personalities that most shape public opinion in Morocco. Presented during the Les Impériales event, this analysis also distinguishes the public figures most appreciated by the audience. In the Personalities category, Achraf Hakimi ranks......
Morocco has maintained its regional leadership in intellectual property for the fourth consecutive year, ranking 22nd globally in the 2026 edition of the International Intellectual Property Index. The ranking, published by the United States Chamber of Commerce, highlights Morocco’s ongoing......
Beyond brands, certain personalities manage to build a strong relationship with their audience and establish themselves in the collective imagination. The Love Brand study, unveiled during the event Les Impériales, highlights these figures who leave a mark on public opinion in Morocco. In the......
Startup funding in the Middle East and North Africa (MENA) saw a sharp decline in February 2026, reflecting heightened competition among emerging regional hubs and a cautious investment climate. According to data compiled by Wamda and Digital Digest, startups in the MENA region raised $326.6 million......
Beyond brands, certain public figures manage to establish a lasting presence in the collective imagination thanks to their performances and influence. The Love Brand study, revealed during the event Les Impériales, highlights these personalities who shape public opinion in Morocco. In the Personalities......
Morocco has joined an international coalition aimed at expanding the financing and development of civil nuclear energy projects as part of the global effort to accelerate decarbonization. The announcement was made during a nuclear energy summit held in Paris, where participating countries reaffirmed......
Every year, the Love Brand study reveals the brands and personalities that most shape public opinion in Morocco. Presented as part of the Les Impériales event, the analysis also highlights the influencers most appreciated by the public. In the Influencers category, Kawtar Bamo ranked second in......
Beyond simple brand awareness, some brands manage to establish a lasting relationship with their customers. This is precisely what the Love Brand study reveals, presented during the major event Les Impériales, which highlights the brands most appreciated by consumers in Morocco. In the Automobile......
Morocco’s Minister of Foreign Affairs, African Cooperation and Moroccan Expatriates, Nasser Bourita, held talks on Tuesday in Paris with France’s Minister for Europe and Foreign Affairs, Jean‑Noël Barrot. The meeting took place on the sidelines of the World Nuclear......
Johan Elbaz, the current Deputy Chief Executive Officer of Forafric Morocco, has been appointed to the Board of Directors of Forafric Global PLC, a multinational company active in the sourcing, storage, transportation, processing and distribution of agricultural commodities. The company announced that......
The relationship between public figures and the Moroccan public is one of the key indicators of the Love Brand study, presented each year during the event Les Impériales. The 2025 edition highlights several prominent figures from the media and artistic landscape. In the Personalities category,......
The Moroccan advertising market has recorded stable but modest growth during the first ten days of Ramadan 2026, according to new data released by the Moroccan Observatory Les Impériales (OMLI). The figures, based on data collected by Imperium, indicate that advertising investments reached 425......
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