The Moroccan advertising market has recorded stable but modest growth during the first ten days of Ramadan 2026, according to new data released by the Moroccan Observatory Les Impériales (OMLI). The figures, based on data collected by Imperium, indicate that advertising investments reached 425......
Royal Air Maroc has announced the cancellation of several flights scheduled for March 12, 2026, due to a general strike planned in Brussels that is expected to disrupt airport operations. In a statement released by the Moroccan national airline, the company confirmed that flights connecting Morocco......
Nasser Bourita, Morocco’s Minister of Foreign Affairs, stressed on Sunday that the security of Gulf countries is closely linked to the stability of Morocco. Speaking during an extraordinary ministerial meeting of the Arab League, he called for a strong and unified Arab position in response to recent......
Beyond brands, certain personalities manage to establish themselves durably in the collective imagination thanks to their closeness to the public. This is what the Love Brand study reveals, presented during the major event Les Impériales, which also highlights the most appreciated influencers......
Every year, the Love Brand study presented during Les Impériales reveals the brands that generate the strongest attachment among Moroccan consumers. In a telecommunications sector marked by innovation and intense competition, Maroc Telecom distinguished itself by securing second place in the 2025......
Air traffic at Tetouan Saniat R'mel Airport experienced a significant decline at the beginning of the year, according to the latest figures released by National Airports Office (Morocco). The airport handled 19,556 passengers in January, reflecting a sharp drop compared with the same period a year......
After several days of major disruptions to air travel across the Middle East, Morocco has begun repatriating its citizens who were stranded abroad following widespread airspace closures linked to regional tensions. A special repatriation flight operated by Royal Air Maroc landed at Mohammed V International......
Beyond simple visibility, some brands succeed in building a lasting connection with their audiences. This is precisely what the Love Brand study highlights, unveiled during the major event Les Impériales, which each year identifies the brands most appreciated by consumers in Morocco. In the Telecommunications......
Each year, the Love Brand ranking, revealed during the major event Les Impériales, maps the brands and personalities that occupy the strongest presence in the minds of Moroccans. The 2025 edition also confirms the growing influence of cultural figures from music and entertainment within the national......
In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies,......
In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......
Beyond mere recognition, some brands succeed in building a genuine emotional connection with consumers. This is precisely what the Love Brand study, presented during the major event Les Impériales, measures, identifying the most appreciated brands in Morocco. In the insurance sector, Axa Assurance......
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......
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