Volkswagen CEO urges German carmakers to learn from China’s industrial strategy

Sunday 22 March 2026 - 09:15

Oliver Blume, chief executive of Volkswagen, has suggested that German car manufacturers could benefit from adopting elements of China’s structured industrial planning as they navigate an increasingly competitive global market.

In a recent interview, Blume highlighted China’s coordinated approach to industrial development, noting its clear priorities, disciplined execution, and long-term vision. He emphasized that such strategic planning has contributed to the rapid growth and innovation seen in the country’s automotive sector.

Volkswagen, like many European automakers, is facing mounting pressure in China, where a highly dynamic market now includes more than a hundred competitors. The rise of domestic electric vehicle producers and fast-paced technological advancements have intensified competition, pushing global brands to rethink their strategies.

As part of its response, Volkswagen is undergoing a major restructuring effort aimed at improving efficiency and maintaining its position in the evolving automotive landscape. The company has outlined plans to reduce its workforce in Germany significantly by the end of the decade, reflecting broader challenges within the industry.

Blume’s remarks underline the importance of adapting to global shifts, suggesting that learning from international models—particularly China’s—could help European manufacturers remain competitive in the transition toward electric mobility and digital innovation.