Morocco makes vehicle and components industry a key development strategy
Morocco, often called “an automotive giant,” has made the vehicle and components industry a major strategic axis of its economic development, according to the French financial daily La Tribune.
Renault is the leading automotive producer in Morocco, manufacturing 413,600 units last year at its sites in Casablanca (Dacia Sandero, Logan, Renault Kardian) and especially in Tangier (mainly Dacia Sandero, Jogger, Renault Express), which produces three-quarters of all Renault vehicles assembled in the country.
“80% of our production in Morocco is exported to Europe, mainly France, Spain, Italy, and Germany,” said Christophe Dridi, Industrial Director at Dacia. Notably, the Moroccan-made Sandero was the best-selling car in Europe last year across all models.
The family station wagon Jogger, also very popular in Europe, has been entirely produced in Tangier since last June. The Tangier plant, inaugurated in 2012 with 7,000 employees, “is now Renault’s largest industrial site in the world,” the report adds.
The French newspaper also highlights the Stellantis plant in Kenitra, which produced 175,000 vehicles last year, including Peugeot 208 models and electric microcars like the Citroën Ami. In November 2022, Stellantis announced a €300 million investment to double its capacity to 400,000 units annually with new small cars starting next year. The expansion was inaugurated in mid-July 2025.
“Morocco is a complete ecosystem with suppliers on site,” Dridi emphasized, noting that local integration reaches 65% for Renault, while Stellantis aims for 75% by 2030.
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