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BLS secures record MAD 120 million contract with PepsiCo partner in Morocco
Buildings & Logistics Services (BLS), a subsidiary of H&S Invest Holding chaired by Moncef Belkhayat, has signed a groundbreaking MAD 120 million ($12 million) contract with Varun Beverages Morocco, the exclusive franchisee and producer of PepsiCo brands in the country. The agreement marks the largest warehousing deal ever signed in Morocco’s fast-moving consumer goods (FMCG) sector.
A strategic partnership for growth
Under the nine-year agreement, BLS will provide a state-of-the-art 31,000 square meter logistics hub, currently under construction in Lakhyayta, south of Casablanca. The facility will serve as a central distribution point for Varun Beverages Morocco’s operations, supporting major brands such as Pepsi, Lay’s, and Tropicana.
Salahaddine Mouaddib, CEO of Varun Beverages Morocco, highlighted the importance of outsourcing logistics to a trusted national partner. “We have chosen to entrust our logistics activities to a leading national player so we can fully refocus on our core business: developing our brands,” said Mouaddib. “Pepsi, Lay’s, and all the brands in our portfolio still have strong growth potential, and we need an expert partner in warehousing and transportation to support our development.”
Location and logistics
The warehouse's location in Lakhyayta was strategically chosen for its proximity to major highways and industrial hubs, ensuring efficient distribution across Morocco. The facility will play a key role in optimizing Varun Beverages Morocco’s supply chain, enabling the company to meet growing consumer demand.
BLS’s ambitious expansion plans
Moncef Belkhayat, CEO of BLS, emphasized the significance of the deal for his company’s growth strategy. “Providing 31,000 square meters for nine years is a national record in FMCG. We are delighted to see major national and multinational companies outsourcing their logistics to us,” said Belkhayat.
He also revealed BLS’s plans to invest MAD 2 billion ($200 million) over the next two years to expand its capabilities and support its growing client base. This investment underscores BLS’s commitment to becoming a leading integrated logistics provider, offering services across freight forwarding, transit, transport, warehousing, packaging, and logistics real estate.
The partnership with Varun Beverages Morocco further solidifies BLS’s reputation as a full-service logistics operator, catering to both domestic and international clients.
