Amazon expands 20 minute delivery service to US and Europe

Saturday 11 - 11:50

By: Dakir Madiha

Amazon expands 20 minute delivery service to US and Europe

Amazon is preparing to roll out its ultra-fast delivery service, Amazon Now, in the United States and Europe after rapid growth in India. Chief executive Andy Jassy announced the expansion in his annual shareholder letter, positioning it as a major push into the fast-growing quick commerce sector.

The service promises delivery of thousands of everyday items in under 20 minutes through a network of micro-fulfillment centers. It was first launched in India and the United Arab Emirates, where it has scaled quickly.

In India, Amazon now operates more than 360 micro-centers, with order volumes rising about 25 percent month-on-month. Prime users who adopt the service have tripled their purchase frequency. The company is adding roughly two new centers per day in cities such as Bengaluru, Delhi, and Mumbai, and plans to expand to up to 15 more cities, targeting between 1,000 and 1,200 locations by the end of 2026.

Jassy did not provide a timeline or city-level details for the rollout in the United States and Europe. The expansion complements Amazon’s broader logistics strategy. The company has built more than 85 same-day delivery facilities across the United States, offering around 90,000 high-demand products. Its drone delivery program, Prime Air, aims to reach areas covering up to 30 million customers by year-end.

The move reflects changing consumer behavior. A report by Grant Thornton Bharat found that more than 70 percent of consumers plan to continue using quick commerce platforms even if discounts decline, indicating a shift toward convenience-driven shopping. Redseer estimates India’s quick commerce market could exceed $25 billion in gross merchandise value, up from about $4 billion today.

Jassy said ultra-fast delivery, same-day logistics, and drone services are complementary rather than competing models. He noted that rapid delivery from micro-centers is becoming inevitable across the industry.

The announcement comes as Amazon continues to expand overall. The company reported revenue of $717 billion in 2025, up 12 percent year-on-year, while operating income rose 17 percent to $80 billion. Its grocery segment alone surpassed $150 billion in gross sales, making Amazon the second-largest food retailer in the United States.