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Enhancing Partnership: France and Morocco's Drive towards Green Hydrogen and Electric Vehicles

During a visit to Morocco, French Economy Minister Bruno Le Maire emphasized France's commitment to fostering "very close" cooperation with Morocco across various industrial sectors. Similarly, Morocco expressed its eagerness to cultivate new partnerships. Both nations are steadfast in......

The Rise of Electric Vehicles at China's Largest Auto Show

At the opening of China's largest auto show, all eyes were on the latest electric vehicle models, signaling the rapid adoption of this technology in the world's biggest automotive market. The event, held in Beijing and running until early next month, showcases the electric future that the Chinese......

MINI's Electrifying Roadmap: Pioneering Morocco's Automotive Future

In an exclusive interview, Majdouline Chafai El Alaoui, Director of BMW and MINI brands at Smeia, delves into MINI's outstanding performance in Morocco and its ambitious agenda for the kingdom's burgeoning electric vehicle (EV) market. With the debut of the third generation MINI Countryman, Chafai......

Tesla Faces Unprecedented Challenges: Plunging Sales, Workforce Reductions, and Margin Erosion

Tesla, once hailed as a trailblazer in the electric vehicle industry, now finds itself grappling with an unparalleled crisis. The company, synonymous with the electrification movement in automobiles, is feeling the strain of a sluggish market. In the early months of this year, electric vehicle sales......

New Car Sales in Morocco Decrease by 3.09% in March 2024

New car sales in Morocco reached 35,680 units by the end of March 2024, marking a 3.09% decrease compared to the same period in 2023, according to monthly statistics from the Association of Automobile Importers in Morocco (AIVAM). Breaking down the numbers by segment, the registration of new passenger......

Hyundai's $50 Billion Electric Vehicle Roadmap: A Bold Pursuit of Global Leadership

In a strategic move aimed at cementing its status as a global powerhouse in the electric vehicle (EV) market, Hyundai Motor Company has unveiled an ambitious $50 billion investment plan for its operations in South Korea. The Korean automotive giant, which encompasses the Kia brand, seeks to ascend into......

The Dawn of Affordable Electric Cars: Costs Falling, Opportunities Emerging

In a groundbreaking shift within the automotive industry, electric vehicles (EVs) are poised to become more cost-effective than their gasoline-powered counterparts within the next three years, according to a recent report by the prestigious Gartner consulting firm. This pivotal development, occurring......

Apple Shifts Gears: Reevaluating Electric Vehicle Endeavors

In a surprising turn of events, Cupertino tech giant Apple has decided to halt its ambitious electric vehicle project. This strategic pivot marks a significant departure from its pursuit of "Project Titan" – the initiative aimed at developing an Apple-branded electric car. Initially......

Morocco's Trade Deficit Contracts with Rising Export Values and Falling Import Costs

Morocco's trade deficit, a longstanding concern, is displaying promising signs of improvement as the nation experiences a convergence of factors including a decrease in energy and food prices alongside an increase in export values. According to a recent report from Morocco's Office des Changes,......