Keywords: Morocco
Considered a major event in marketing and communication in Morocco, Les Impériales brings together key industry players each year. Among the highlights, the Love Brand study reveals the brands that have succeeded in building lasting connections with consumers. Love Brand: an award based on affection Unlike......
Spain’s Minister of Foreign Affairs, José Manuel Albares, has affirmed that the customs office in Ceuta is operating normally, dismissing recurring doubts about its functionality and highlighting what he described as an exceptionally strong phase in relations between Spain and Morocco. In......
Aiguebelle is celebrating 158 years of presence in Morocco with the release of a manifesto film titled “Men Dima ou Mazal,” choosing cinematic storytelling over a traditional advertising slogan. The heritage chocolate brand frames the production as a tribute to Morocco and to the everyday......
UGGC Avocats has elevated business lawyer Rim Tazi to partner at its Casablanca office, reinforcing the firm’s footprint in Morocco and across African markets. The appointment forms part of the continued expansion of UGGC Africa, the division coordinating the firm’s activities on the continent.......
Moroccan influencer Soukaina Benjelloun, widely known on social media as “the woman behind the most expensive divorce in Morocco,” has been freed from Oukacha prison in Casablanca after serving a three month sentence for defamation against her former husband. Her release closes a chapter......
A major marketing and communication event in Morocco, Les Impériales serves each year as a strategic showcase of brand trends and performance. Among its highlights, the Love Brand study reveals the companies that have successfully won the hearts of consumers. Love Brand: a distinction based on......
Morocco’s national television channels marked the start of Ramadan with an unusually heavy advertising load, broadcasting 105 commercials on the first day alone, highlighting fierce competition among brands during one of the year’s most watched periods. According to exclusive data obtained......
Against a backdrop of repeated droughts, energy shocks and the economic fallout from the war in Ukraine, Morocco has managed to keep inflation relatively low compared with many emerging economies. Periods of sharp price increases did occur, but they were followed by phases of marked disinflation. The......
Each year, Les Impériales highlights the brands that succeed in building a genuine relationship with their audiences. Through the Love Brand study, this flagship event reveals those that hold a special place in consumers’ hearts. The 2025 edition confirms this momentum and already signals......
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