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Moroccan Farmers Defend Rights Amidst Hostility towards Agricultural Exports in Europe

Moroccan agricultural organizations are raising their voices following a series of violent attacks targeting exports to European markets, resulting in damage to goods and livelihoods. This week, the Moroccan Confederation of Agriculture and Rural Development (COMADER) issued a firm statement condemning......

Empowering Moroccan Brands: Insights from Adil Chafiqi at Les Impériales 2024

This year's Les Imperiales conference in Casablanca concluded yesterday after insightful discussions on leveraging Morocco's strengths. With a record-high 275 communications professionals in attendance exploring the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", the prestigious......

Promoting Moroccan Identity on a Global Stage: Les Impériales 2024 Explores the Power of "The Moroccan Brand"

From February 14-16, Casablanca will host Les Impériales 2024, a major event for the advertising industry in Morocco. Under the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", this seventh edition aims to celebrate Moroccan identity in all its facets, from historical roots to contemporary......

Reviving the Moroccan Caftan: Samira Haddouchi's Journey to Cultural Renewal

Born in Tangier, designer Samira Haddouchi has dedicated over two decades to championing the traditional Moroccan caftan, playing a pivotal role in its resurgence from a garment overlooked by the younger generation to a globally celebrated emblem of the country's culture and fashion. Addressing......

The Moroccan Identity Takes Center Stage at Les Impériales 2024

Casablanca is currently home to the 7th edition of Les Impériales, Morocco’s premier marketing and communications event. Running from February 13th to the 16th under the theme “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this year's Impériales invites deep reflection......

Les Impériales 2024: Celebrating Excellence and Innovation in Morocco's Industries

The 7th edition of the acclaimed Les Impériales 2024 continues to garner praise and accolades, this time from Noureddine Ayouch, founder and president of the Shams Publicité agency. Ayouch, an iconic figure in Morocco's advertising world, expressed his admiration for this prestigious......

The Must-See Moments of the 7th Edition of Les Impériales

Let's dive into the fascinating universe of the 7th edition of Les Impériales, a prestigious event that makes Casablanca’s heart beat faster until February 16th. Under the evocative theme “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER”, this edition invites us to explore......

Hicham Masrar Among Celebrated Influencers at Les Impériales 2024

Casablanca hosts the 7th edition of les Impériales 2024, a flagship event running until February 16 under the inspiring theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER." This annual edition invites deep reflection on Moroccan identity, its roots, strengths, and inspiring power. At......

Nassim Belkhayat: "We firmly believe that the key to success lies in the ability to overcome obstacles, to embrace failure as a necessary step towards success, and to cultivate resilience and patience."

Les Impériales 2024 are in full swing in Casablanca, providing a dynamic platform to explore and celebrate the very essence of Moroccan identity. Under the inspiring theme "THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER", this 7th edition pays homage to deep roots, distinctive assets,......