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Lamia Berrada: The Architect of Pharmaceutical Growth in Morocco

In the dynamic landscape of Morocco's pharmaceutical industry, one prominent figure stands out for her bold vision and unwavering leadership. Lamia Berrada, chairwoman of the board at Bottu Group, has elevated the family business to become the second-largest pharmaceutical company in the country,......

Groundbreaking Partnership: 2M and Warner Music Middle East Ignite the Moroccan Music Industry

The Moroccan television channel 2M and Warner Music Middle East, a subsidiary of the global music industry leader Warner Music Group, have formed an unprecedented partnership aimed at igniting the Moroccan music industry. This groundbreaking collaboration, forged through Starlight, a musical talent show......

The Automotive Industry: Morocco's Economic Powerhouse

In recent years, the automotive industry has emerged as a driving force behind Morocco's economic growth. Within a relatively short span, the sector has transformed into the nation's foremost industrial domain, attracting numerous foreign industry leaders specializing in the manufacturing of......

Electric Microcars: A Growing Trend in the Automobile Industry

For quite some time, microcars lingered on the periphery of the automotive landscape, often lacking a positive association. Traditionally, manufacturers like Ligier, Aixam, and Chatenet dominated this niche market with small, license-free cars fueled by diesel. However, recent years have witnessed a......

The Rise of Electric Vehicles at China's Largest Auto Show

At the opening of China's largest auto show, all eyes were on the latest electric vehicle models, signaling the rapid adoption of this technology in the world's biggest automotive market. The event, held in Beijing and running until early next month, showcases the electric future that the Chinese......

Moroccan Retail Tech Builder: A Catalyst for Digital Commerce and Startup Growth

In a remarkable stride towards fostering digital transformation and nurturing entrepreneurial talent, the Moroccan Retail Tech Builder (MRTB) has reached an impressive milestone: incubating and supporting 100 startups in the dynamic realm of commerce. This pioneering venture builder, established in 2021,......

Dakhla Port's Q1 Fishing Haul Soars 46%, Boosting Local Economy

In an impressive demonstration of resilience, the port of Dakhla experienced a remarkable 46% surge in coastal and small-scale fishing landings during the first quarter of 2024, as reported by the National Fisheries Office (ONP). This surge amounted to an astounding 22,918 tonnes, significantly surpassing......

Charting Morocco's Path to Global Competitiveness: Embracing Industry X.0

In a groundbreaking report, the Royal Institute for Strategic Studies (IRES) has illuminated the path for Morocco to solidify its position as a global industrial powerhouse. The 119-page opus, drawing from international benchmarking, expert consultations, and field observations, serves as a clarion call......

Morocco's Aerospace Ascendancy: The Boeing 777 Cargo Plane Conversion Venture

In a momentous stride set to elevate Morocco's aerospace industry, Kansas Modification Center, LLC (KMC), Stratos Industries, and Integrated Aerospace Alliance, LLC (IAA) have unveiled a strategic collaboration focused on the conversion of Boeing 777-300ERs into freighters (P2F). This ambitious venture,......