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Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

The Moroccan Identity Celebrated Through Creativity at "Les Impériales 2024"

Casablanca is currently hosting the most anticipated media event of the year: Les Impériales 2024. With the overarching theme of “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this internationally renowned event promises profound reflection on Moroccan identity and its impact......

Nabila Rmili, Mayor of Casablanca, inaugurated a week dedicated to Moroccan identity and communication.

The seventh edition of Les Impériales 2024 kicked off its discussions in Casablanca, providing a platform for intense exchanges on Moroccan identity and contemporary communication challenges. Under the High Patronage of His Majesty King Mohammed VI, this seventh edition promises to be a true laboratory......

Les Impériales 2024: Exploring Moroccan Identity and Contemporary Communication Challenges

The flagship annual event of the communications, advertising, and media ecosystem, the Impériales 2024, has opened its doors for a week of debates and reflections on Moroccan identity and the challenges of contemporary communication. Under the High Patronage of His Majesty King Mohammed VI, this......

Les Impériales: Record-Breaking Participation Marks the Start of Advertising's Premier Event

The seventh annual Les Impériales event, the advertising and communications industry's largest competition, kicked off this week with an unprecedented surge in participation from across the sector. Anouar Sabri, the event president, highlighted the remarkable enthusiasm surrounding this year's......

A Simple Emoji Could Land You in Court: Workplace Perils Unveiled!

Emoticons have become an integral part of our professional world to the extent that their use can have serious legal consequences, as a Canadian flax producer learned the hard way. In 2021, the producer responded to a commercial offer with a thumbs-up emoji. The problem? His counterpart interpreted it......

Morocco Tops Global ICT Development Index

Morocco has secured the top position in the Information and Communication Technology (ICT) Development Index, as per the latest report from the International Telecommunication Union (ITU) for the year 2023. The country achieved an impressive score of 85.1, surpassing the global average of 72.8 out of......

Why Attend Les Impériales 2024? Unveiling Excellence, Innovation, and Creativity

Casablanca is gearing up to host Les Impériales 2024, the flagship event of the year for professionals in communication, marketing, media, digital, events, and studies. From February 12 to 16, 2024, this unmissable gathering promises to inspire, create, and position its participants at the forefront......

Major Reform of the Moroccan Public Audiovisual Sector: Towards a New Era for 2M and Its Peers

The major reform of the public audiovisual sector in Morocco is taking a new turn, shedding light on the social and financial conditions of public channel personnel. Mehdi Bensaid, Minister of Youth, Culture, and Communication, recently emphasized the significance of this national transformation, marked......