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Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

Morocco's strategic move towards sustainable energy: A new 990-megawatt gas power plant

In an ambitious move to bolster its energy sector, Morocco has announced plans to construct a new gas power plant with a capacity of 990 megawatts. The project, which is expected to cost approximately 4.15 billion Dirhams (around 420 million dollars), is set to play a crucial role in the country’s......

Morocco's new fintech hub aims to transform digital finance landscape

Morocco has marked a significant milestone in its financial technology sector with the launch of the Morocco Fintech Center (MFC) in Rabat. The center's inaugural board meeting, chaired by Bank Al-Maghrib Governor Abdellatif Jouahri, signals a coordinated push to advance the country's digital......

AI Adoption Drives 30% Efficiency Gain in Morocco's Banking Sector

A groundbreaking study of Morocco's three largest banks reveals substantial performance improvements following artificial intelligence implementation, with operational processing times reduced by 30% across urban and rural branches. The comprehensive research, conducted by Mohammed V University......

Building Financial Infrastructure Resilience at AFIS 2024

The discussions on Day 2 of the Africa Financial Summit (AFIS) focused on solutions to steer the continent toward a more connected and inclusive financial future. Casablanca – Africa Financial Summit Shaping Financial Future The Africa Financial Summit (AFIS) is in full swing, with a strong focus......

Moroccan Firms Shine in Forbes Middle East 2024 Rankings

Morocco's corporate landscape has made a remarkable impact in the Forbes Middle East 2024 rankings, with four companies earning prestigious spots among the top 100 listed firms. Attijariwafa Bank Group: A Financial Powerhouse Attijariwafa Bank Group, under the leadership of Chairman and CEO Mohamed......

King Mohammed VI's Pan-African Vision: 25 Years of Transformative Engagement

As Morocco marks a quarter-century since King Mohammed VI's ascension to the throne, the monarch's profound impact on Africa takes center stage. The North African kingdom has evolved from a peripheral player to a pivotal force in the continent's economic, political, and cultural landscape......

EdfaPay Ventures into Moroccan Market, Expanding Global Footprint

EdfaPay, a prominent fintech firm based in Saudi Arabia, has announced the expansion of its operations into Morocco. This move comes after the company successfully secured the necessary regulatory approvals, marking another significant step in its global growth strategy. Founded in 2021, EdfaPay has......

Attijariwafa Bank and AfCFTA Forge Strategic Alliance to Bolster African Trade

In a significant move to enhance trade and investment across Africa, the Attijariwafa Bank Group and the African Continental Free Trade Area (AfCFTA) Secretariat have signed a memorandum of understanding (MoU). This agreement, inked during the 2024 Africa Development International Forum, promises to......