Love Brand | Dove Morocco among consumers’ favorite brands

Each year, Les Impériales highlights the brands that succeed in building a genuine relationship with their audiences. Through the Love Brand study, this flagship event reveals those that hold a special place in consumers’ hearts. The 2025 edition confirms this momentum and already signals the trends that will shape 2026. Love......

Morocco bets on artificial intelligence to drive growth and expand regional influence

Morocco is turning artificial intelligence into a pillar of economic reform and diplomatic influence, unveiling a national strategy aimed at accelerating growth and strengthening its position across Africa and the Arab world. On 12 January 2026, authorities introduced the “AI Made in Morocco 2030” initiative in Rabat, presenting......

Casablanca: judicial inquiry launched after suicide attempt at BNPJ headquarters

Authorities in Casablanca have opened a judicial investigation following a suicide attempt inside the headquarters of the Brigade nationale de la police judiciaire (BNPJ), according to official sources. The incident occurred on Wednesday evening while an individual, reportedly under investigation in connection with a criminal case, was present......

Morocco takes part in global artificial intelligence summit in New Delhi

Morocco is participating in the Global Artificial Intelligence Summit, which opened Thursday in New Delhi under the patronage of Indian Prime Minister Narendra Modi, bringing together political leaders and technology executives to discuss the future of AI and its governance. The Moroccan delegation is led by Amal El Fallah Seghrouchni, Minister......

Nezha Hayat: The architect of Morocco's investment future

From the trading floors of Madrid to the pinnacle of Moroccan sovereign finance, Nezha Hayat’s four decade career has reshaped the Kingdom’s approach to investment, capital markets, and economic growth. Her journey, marked by groundbreaking achievements, culminated in her appointment as Director General of the Mohammed VI Investment......

Arab region struggles to unlock women’s financial potential

A new United Nations report has highlighted persistent barriers preventing women in Morocco and across the Arab region from fully participating in the financial system, warning that limited access to banking and digital services continues to restrain economic growth. In its study titled Unlocking women’s economic potential in the Arab......

Jannat Mahid releases a spiritual song for Ramadan 2026

This Ramadan, Moroccan singer Jannat Mahid has chosen to step away from the high-energy world of commercial hits, presenting instead a deeply spiritual new song tailored to the sacred atmosphere of Ramadan. The piece reflects her commitment to meaningful artistry, resonating with an audience seeking introspection and faith during this holy......

Love Brand | Coca-Cola dominates the beverages category in 2025

More than just a ranking, Love Brand serves as an annual barometer of the relationship between brands and their audiences. Unveiled during the major event Les Impériales, the study highlights those brands that succeed in creating a lasting connection with consumers. The 2025 edition continues this trend and already sets the stage for......

Chefchaouen: A medical caravan deployed to support populations affected by bad weather

A multidisciplinary medical caravan was organized on Tuesday in the commune of Aounane, in the province of Chefchaouen, with the aim of strengthening healthcare coverage for populations affected by recent adverse weather conditions. Launched by the Chefchaouen Health District in partnership with the Faculty of Medicine and Pharmacy of Laâyoune,......

Love Brand | Gad Elmaleh among the most popular personalities in 2025

Each year, Love Brand highlights public figures who hold a lasting place in the collective imagination and influence cultural trends. The 2025 edition confirms this dynamic by recognizing profiles whose impact goes beyond the artistic sphere and extends into the media and social landscape of Morocco. Conducted by the research firm Imperium,......

Les Impériales Ftour 2026 to gather Morocco marketing leaders

The 14th edition of Les Impériales Ftour will bring together Morocco’s leading figures in marketing, communication and media on March 3, 2026, as a strategic prelude to the country’s flagship industry gathering later in the spring. Organized weeks ahead of Les Impériales 2026, the annual ftour is designed as a platform......

CIH Bank warns of fraud following scam targeting customer

CIH Bank has issued a warning after a viral video surfaced in which a customer claimed she had been defrauded. The bank clarified that the incident was linked to a scam, in which the customer voluntarily shared her banking information with fraudsters. According to CIH, the victim had been contacted by individuals promising assistance to obtain......

Rewiring Regional Resilience: Morocco’s Atlantic Initiative and the geoeconomics of connectivity in West Africa

Launched as a structuring project for regional connectivity, Morocco’s Atlantic Initiative is gradually emerging as a strategic lever for economic transformation in West Africa. Beyond a purely diplomatic framework, it reflects a geoeconomic logic aimed at reducing the region’s structural vulnerabilities and strengthening its collective......

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