Every year, the Love Brand study reveals the brands and personalities that most shape public opinion in Morocco. Presented as part of the Les Impériales event, the analysis also highlights the influencers most appreciated by the public. In the Influencers category, Kawtar Bamo ranked second in the 2025 ranking. Love Brand 2025: a study......
Beyond simple brand awareness, some brands manage to establish a lasting relationship with their customers. This is precisely what the Love Brand study reveals, presented during the major event Les Impériales, which highlights the brands most appreciated by consumers in Morocco. In the Automobile category, Mercedes-Benz ranked first......
Moroccan police authorities have arrested a 63-year-old Indonesian national in the city of Marrakech after discovering that he was the subject of an international arrest request issued through Interpol. The arrest was carried out by officers from the Brigade Nationale de la Police Judiciaire in coordination with local police services. Authorities......
The Moroccan information and communications technology (ICT) market is on a strong growth trajectory, driven by the widespread rollout of 5G, rapid cloud adoption, and accelerated digitalization in the public sector. Industry reports project that the market will reach $10.08 billion by 2030, up from $7.40 billion in 2026, representing an average......
A court in Casablanca has sentenced a woman to seven years in prison for human trafficking and sexual exploitation of a minor. The ruling was delivered by the criminal chamber of the Court of Appeal, while a second defendant in the case was acquitted. The main accused, identified as Aïcha T., was found guilty of recruiting and exploiting......
The Moroccan fintech company Cash Plus has introduced a new mobile payment solution based on QR code technology, marking another step in the digital transformation of local commerce across the country. The system, which became operational in January 2026, is designed to simplify everyday transactions and make digital payments more accessible......
Morocco’s Minister of Foreign Affairs, African Cooperation and Moroccan Expatriates, Nasser Bourita, held talks on Tuesday in Paris with France’s Minister for Europe and Foreign Affairs, Jean‑Noël Barrot. The meeting took place on the sidelines of the World Nuclear Energy Summit, an international gathering......
AEDGE Partners has unveiled Botanik Garden, a private residential estate of 52 villas designed as a tranquil retreat in Marrakech. The project combines organic architecture with lush landscaping to create a luxury residential environment along the Route d’Amezmiz, offering views of the Atlas Mountains while remaining close to key city......
Johan Elbaz, the current Deputy Chief Executive Officer of Forafric Morocco, has been appointed to the Board of Directors of Forafric Global PLC, a multinational company active in the sourcing, storage, transportation, processing and distribution of agricultural commodities. The company announced that Elbaz will replace Paul Packer on the......
Construction work on the highway linking Guercif to the future Nador West Med port is advancing steadily, marking a major step in Morocco’s efforts to strengthen transport infrastructure in the Oriental region. The project, stretching over 105 kilometers, represents an investment of approximately 7.9 billion dirhams. It is designed......
The relationship between public figures and the Moroccan public is one of the key indicators of the Love Brand study, presented each year during the event Les Impériales. The 2025 edition highlights several prominent figures from the media and artistic landscape. In the Personalities category, the singer Saad Lamjarred ranks third in......
The Moroccan advertising market has recorded stable but modest growth during the first ten days of Ramadan 2026, according to new data released by the Moroccan Observatory Les Impériales (OMLI). The figures, based on data collected by Imperium, indicate that advertising investments reached 425 million dirhams, slightly up from 421 million......
Morocco’s Minister of Foreign Affairs, Nasser Bourita, has voiced concern following the suspension of the Arabic language and Moroccan culture teaching program in the Spanish regions of Madrid and Murcia. The decision has sparked debate about cultural integration, education policy, and the rights of immigrant communities. The program,......
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Iran under the lens
Tuesday 13 January 2026 - 08:30
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AFCON 2025: Morocco at the heart of African football
Friday 19 December 2025 - 11:16
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Walaw at the Heart of the Mawazine Festival – Rhythms of the World 2025
Saturday 21 June 2025 - 15:48
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First 100 days of the second Donald Trump presidency
Monday 28 April 2025 - 09:38
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Les Impériales Week 2025: The Paradigm Shift – Business. People. Tech
Wednesday 18 December 2024 - 14:32