Rox Motors opens Casablanca showroom and launches two luxury SUVs

Chinese automotive brand Rox Motors, represented in Morocco by CSA Motors, inaugurated its new showroom in Casablanca on March 30, 2026. The event showcased the company’s flagship models: the Rox 01 and Rox Adamas, two luxury off-road SUVs. Located in the prestigious Anfa district, the showroom offers high visibility and easy access......

Gitex Africa 2026: Korean startups expand their footprint in Morocco

The upcoming edition of GITEX Africa 2026 is set to highlight growing technological cooperation between Africa and Asia, as a group of seven South Korean startups prepares to take part in the major event scheduled in April. This initiative reflects a broader strategy led by the Korea-Africa Foundation to strengthen ties with African markets.......

Timeless festival 2026 in Casablanca unveils global headliners

The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural reach. Organizers confirmed that Luis......

Future Leaders Challenge Morocco 2026 signals structural shift in tourism talent

The Future Leaders Challenge Morocco 2026, held on March 30 and 31 in Rabat, marked a turning point in how the country develops talent for the hospitality and tourism sector. Hosted at The View hotel, the event brought together students, academic institutions, industry executives and public officials in a coordinated effort to align education......

Les Impériales Week 2026: a third day under the sign of collective intelligence and action

For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete responses to the challenges of the sector. These......

Love Brand Morocco 2026 a celebration of Moroccans’ favorite brands

A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study conducted with 4,836 respondents, using......

Morocco faces another fuel price hike as diesel rises by 1.70 dirhams

Fuel prices in Morocco are set to rise again starting Tuesday at midnight, with diesel increasing by 1.70 dirhams per liter and gasoline by 1.57 dirhams per liter. This comes after previous hikes in mid-March and amid ongoing volatility in international energy markets. According to industry sources, several gas station operators have been......

Les Impériales 2026: Abdellah Deguig highlights the key role of the cultural economy in Morocco’s influence

On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring of a sector that is still underexploited......

Tanger Med braces for surge in diverted ships amid Middle East tensions

Tanger Med, Africa's largest container terminal, is preparing for a potential increase in ship calls as escalating tensions in the Middle East prompt major shipping companies to reroute vessels. Idriss Aarabi, the port’s director general, told Reuters that the port is taking steps to prevent congestion and manage capacity efficiently. Shipping......

“Daba Or Never”: Anouar Sabri calls to transform Morocco’s communication assets

In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires a profound redefinition of roles and......

“We must build brands, not just campaigns”: Aissam Fathya challenges the sector

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition dictates, the event kicks off with an......

Les Impériales Week 2026: a mature edition moving from vision to action

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A now established trajectory After several......

Les impériales week 2026: a strategic opening day at the heart of Casablanca

In Casablanca, Les Impériales Week 2026 enters its active phase today with an opening day designed as a true anchor point for the entire ecosystem. Held from March 30 to April 5, the event stands as a crossroads where decision-makers, agencies, advertisers, and experts gather to analyze the transformations shaping the......

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