Morocco is intensifying its efforts to attract Chinese tourists by adopting the “Welcome Chinese” certification, an international label designed to align local services with the expectations of travelers from China. This strategic initiative aims to enhance Morocco’s position as a......
Global music icon Madonna has chosen Morocco as her destination for the end-of-year holidays. The Queen of Pop shared several photos on Instagram, offering her fans a glimpse into a family getaway filled with culture, tradition, and warmth. Under the caption “Moroccan holidays,” the images......
Incubated under the digital incubation program of the Moroccan Society for Tourism Engineering (SMIT), the startup Oldentic has officially launched Morocco’s first digital platform exclusively dedicated to experiential tourism. The initiative aims to structure and digitalize cultural......
Morocco has added 43,000 new hotel beds over the past two years, bringing its total accommodation capacity to more than 304,000 beds. This milestone reflects the success of the country’s 2023–2026 tourism roadmap, which emphasizes infrastructure development, sector diversification, and expanded......
Morocco has significantly strengthened its tourism infrastructure over the past two years, increasing its accommodation capacity by 43,000 beds, according to figures released by the Moroccan Society for Tourism Engineering (SMIT). This growth is part of the national tourism roadmap for the 2023–2026......
Casablanca is strengthening its position on the tourism map by unveiling a series of strategic levers designed to boost the attractiveness of Morocco’s economic capital and its surrounding areas. The Regional Tourism Council (CRT) of Casablanca-Settat recently presented this vision during the African......
As the 2025 Africa Cup of Nations approaches, the Regional Tourism Council (CRT) of Rabat–Salé–Kénitra has launched an ambitious training program aimed at boosting the skills of professionals in the hospitality and restaurant sectors. Developed in partnership with the Regional......
Moroccan tourism professionals met in Seville to promote Essaouira as a growing destination for Spanish and international travelers. The gathering brought together sector officials and representatives of Spain’s travel industry. The audience includes tourism analysts, market planners, and readers......
Taghazout, Morocco — The Hilton Taghazout Bay Beach Resort & Spa has earned three major titles at the 2025 World Luxury Hotel Awards, reaffirming its position as one of Africa’s leading beachfront destinations for families and leisure travelers. The resort received awards for Africa’s......
Polish national carrier LOT Polish Airlines inaugurated its first direct flight between Warsaw and Marrakech on Tuesday, enhancing air connectivity between Poland and Morocco. The new route aims to boost tourism and strengthen economic ties between the two nations. The inaugural flight, operated by......
Morocco is on track to attract 18 million tourists by the end of 2025, according to a report on public institutions and enterprises published by the Ministry of Economy and Finance alongside the 2026 Finance Bill. The report highlights the country’s ongoing efforts to enhance air connectivity......
Once overshadowed by Morocco’s flashier cities, Rabat, the nation’s coastal capital, is stepping into the global spotlight. National Geographic has named 2026 the year to explore this laid-back yet culturally vibrant city. With a surge of luxury hotel openings and striking architecture,......
EasyJet has announced plans to set up its first African base in Marrakech, marking a significant expansion into Morocco and the continent. The new base will deploy three aircraft at Marrakech’s airport, serving 24 destinations and creating 100 new jobs. Strengthening ties with Morocco’s......
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