Auto-Moto
The French automaker Citroën has selected its industrial site in Kénitra to produce the next generation of its C4 model, expected to be launched around 2029, according to industry reports. The decision reinforces the growing role of Morocco as a key hub in the global automotive supply chain,......
Chinese automotive brand Rox Motors, represented in Morocco by CSA Motors, inaugurated its new showroom in Casablanca on March 30, 2026. The event showcased the company’s flagship models: the Rox 01 and Rox Adamas, two luxury off-road SUVs. Located in the prestigious Anfa district, the showroom......
Dacia Maroc renews its commitment to the Rallye Aïcha des Gazelles for a fifth year and becomes the official sponsor of the new crossover category. The 35th all-women race runs from March 27 to April 11 across Moroccan desert dunes and tracks. Over 200 teams navigate using only maps and compasses......
M-Automotiv, Morocco's leading automobile distributor, has launched a new showroom for Renault and Dacia brands in the Hay Riad district of Rabat. The facility spans 1,000 square meters at Espace les Lauriers on avenue Mehdi Ben Barka. It offers a modern customer experience aligned with international......
Fiat Professional offers one of the most complete utility vehicle lineups on the market. Its models cover needs from small urban vans to large cargo trucks and now include the Titano pickup. This broad portfolio gives Fiat a strong edge in a market shaped by diverse professional demands. The Doblò......
Morocco is solidifying its role in the electric vehicle sector, building on its reputation as a hub for vehicle assembly. The country is increasingly integrating into European value chains, while domestic electric car sales, though still small, are growing rapidly. Local assembly includes models such......
As South Africa’s automotive industry faces growing uncertainty, Morocco is increasingly positioning itself as a strategic industrial hub for global carmakers seeking stability and growth. Major manufacturers such as Stellantis and Volkswagen are reassessing their investment strategies in southern......
BYD has introduced its new Atto 2 DM-i plug-in hybrid SUV in Morocco, marking a further expansion of its electrified vehicle lineup in the country. The model was launched in Casablanca by Auto Nejma, the exclusive distributor of BYD in Morocco. The compact SUV is built on BYD’s DM-i hybrid technology,......
Stellantis Maroc has introduced a new incentive program aimed at modernizing Morocco’s vehicle fleet and supporting the country’s transition toward cleaner mobility. The initiative, called ECO BONUS, offers financial support to motorists who replace aging vehicles with electrified models......
German automaker Porsche has introduced a new special series of its flagship SUV, the Porsche Cayenne E-Hybrid Black Edition, combining distinctive design elements, expanded standard features and a plug-in hybrid powertrain aligned with the brand’s performance heritage. Positioned as a limited......
Tesla has officially entered the Moroccan market with the opening of its first pop-up store in Casablanca, signaling a broader strategy to expand across Africa. The launch marks a significant milestone for the electric vehicle giant as it looks to leverage Morocco’s industrial competitiveness and......
French multinational Saint-Gobain, through its division Saint-Gobain Sekurit, has relocated a significant portion of its European automotive glass rework operations to its facility in Kenitra, Morocco. The move consolidates the Moroccan plant as a central hub for reprocessing windshields, side windows,......
The Moroccan automotive market continued to show strong performance in 2025, marked by intense competition among major car brands. Industry analysts highlight notable shifts in market shares, reflecting changing consumer preferences and the growing demand for both domestic and imported vehicles. Brands......
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