Auto-Moto

Morocco is set to experience substantial growth in its electric vehicle (EV) sector, driven by local production expansion and government incentives. Analysts from BMI, a FitchSolutions company, predict a sharp rise in EV adoption, supported by new models, competitive imports, and increasing investments......

Chinese electric vehicle manufacturer Jinxiu Shanhe Automotive has signed a landmark agreement with a Moroccan company to export 500 electric utility vehicles, marking the first step in a larger program that aims to deliver 20,000 units. The partnership also includes plans to establish a local assembly......

Lynk & Co, the innovative auto brand backed by Geely, has officially expanded into the Moroccan market, unveiling a lineup of premium hybrid and electric vehicles. The launch marks a pivotal step in the company’s global growth strategy, aiming to redefine mobility in the region. A new era......

Morocco is advancing its green mobility agenda with the launch of its first auto expo exclusively dedicated to hybrid and electric vehicles. This initiative underscores the country’s growing role in sustainable transportation and its aspirations to emerge as Africa’s leading hub for electric......

The Dacia Sandero emerged as Europe’s best-selling car in 2024, with over 300,000 units registered across the continent, according to automotive publication Diariomotor. Notably, the majority of these vehicles are manufactured in Morocco, positioning the country as a pivotal player in Europe’s......

Dacia Morocco introduces the new generation of the Dacia Spring, the 100% electric city car that led Morocco’s EV sales in 2024. With a refreshed design, upgraded features, and a more powerful engine, the new Spring continues to fulfill its mission: making electric mobility accessible to all. The......

Already recognized in Morocco for its reliable range of light commercial vehicles (LCVs), Chinese automotive giant Dongfeng is preparing to expand its footprint. The company has announced the upcoming launch of five brand-new passenger car (PC) models, tailored to meet the demands of a growing market......

Stellantis has announced plans to manufacture the electric version of the Citroën C4 at its plant in Kenitra, Morocco. This move comes as part of a broader overhaul of the company’s industrial strategy aimed at cutting costs and improving production efficiency. Meanwhile, the combustion-engine......

FIAT Professional has unveiled its first-ever three-wheeled electric vehicle, the TRIS, manufactured in Morocco. This innovative vehicle aims to enhance last-mile delivery services across Africa and Middle East (MEA) markets through sustainable B2B micromobility solutions. According to a press release......

In the face of a crippling economic crisis and the erosion of purchasing power, a disturbing trend has emerged among automotive companies in Morocco. Prominent players such as Auto Hall Maroc, Renault Maroc, Dacia, and Peugeot have adopted pricing strategies that can only be described as cynically exploitative. These......

Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......

Morocco is charting a course toward a greener and more autonomous automotive future. The Moroccan automotive industry, backed by public authorities, is undergoing a profound transformation with ambitious goals for local integration and the production of electric vehicle batteries. At the eighth edition......

In a significant move for Morocco's electric vehicle (EV) landscape, Chinese manufacturer Zeekr has officially entered the market through a strategic alliance with Tractafric Motors Morocco. Established in 2021 by Geely Holding Group, Zeekr is introducing two premium electric models to meet the rising......