Les Impériales 2024: Insightful Discussions and Reflections on February 14th

Tuesday 13 February 2024 - 21:09

Les Impériales 2024 will host a thought-provoking program on February 14th, 2024, exploring the latest trends in marketing, advertising, media, and more with industry experts.

Starting at 9 at 9:00 AM, the workshop "Understanding Customer Experience and Conversion Optimization in the Digital Space" led by GEAR9 will provide strategies for leveraging CX and CRO to boost success online.

At 2:30 PM, the spotlight shifts to "Technology Transformation" during the session "Changing Paradigms or Revolution?". Speakers will offer fresh perspectives on how martech is impacting traditional practices in Morocco.

Next, a profound discussion on the future of Moroccan media takes place at 3:20 PM with "What Media do we Need Moving Forward?". Participants will discuss adapting models to evolving demands.

Language diversity then takes center stage at 4:45 PM in "Which Language Connects Us?". As Darija gains prominence, speakers will debate challenges and opportunities with Amazigh, Arabic, English and French.

Representations and norms in the industry will be examined at 5:30 PM in "Does Leadership Have a Gender?". Critical reflection on gender perceptions and impacts will follow.

Finally, the day will close with the "Soirée Love Brand" at 7:00 PM, a celebration dedicated to the iconic brands that have managed to capture the hearts of Moroccan consumers. A unique opportunity to share, discover, and celebrate together the brands that shape our daily lives.

For the full February 14th schedule and to register, please visit https://lesimperiales.com/li/2024/programme/GGWQQWXMF.