Anouar Invest unveils academy to boost industrial competitiveness in Morocco

Tuesday 25 February 2025 - 09:30

By: Dakir Madiha

Anouar Invest unveils academy to boost industrial competitiveness in Morocco

Anouar Invest, a leading industrial group, officially launched its new academy for training and skills development on Monday, February 24, in Rabat. The milestone event marked the signing of a strategic partnership with Morocco’s Ministry of Industry and Trade, as well as four higher education institutions, aiming to ensure the excellence of the training programs offered.

The ceremony, attended by Ryad Mezzour, Minister of Industry and Trade, and El Hachmi Boutgueray, CEO of Anouar Invest, also brought together the directors of the partner institutions. This collaborative initiative seeks to drive the transformation of industrial professions and enhance the sector’s competitiveness in Morocco.

A transformative initiative for Morocco’s industrial landscape

According to an official statement, the Anouar Invest Academy is positioned as a cornerstone project for upskilling the group’s workforce and promoting employment. “This initiative aligns with efforts to transform and strengthen the competitiveness of Morocco’s industrial sector. It is designed to support the evolution of the group’s professions and foster continuous improvement in workforce skills,” the statement noted.

The academy will provide specialized, tailor-made training programs designed to address the specific needs of the industrial sector. A continuous training program will also allow employees to acquire new qualifications. Key priorities include the integration of Industry 4.0 technologies, such as artificial intelligence, data science, digitalization, and industrial automation.

Public-private partnership driving innovation

During his remarks, Minister Ryad Mezzour emphasized the critical role of skills development in enhancing the competitiveness of Morocco’s industrial ecosystem. “This partnership with Anouar Invest reflects the commitment of both the Moroccan government and the private sector to strengthen training and develop local talent. It is a vital lever for advancing the country’s industrial growth,” he stated.

El Hachmi Boutgueray, CEO of Anouar Invest, highlighted the group’s pioneering role in innovation and training. “The Anouar Invest Academy and this strategic partnership establish an integrated framework that will sustainably support Morocco’s industrial transformation. This reaffirms our commitment to innovation and talent development,” he said.

Strategic alliances with top educational institutions

To realize this vision, Anouar Invest has partnered with four prominent academic institutions: École Centrale Casablanca (ECC), École Supérieure de l’Industrie du Textile et de l’Habillement (ESITH), École des Arts et Métiers – Campus de Rabat (EAMR), and the Institut Supérieur de Commerce et d’Administration des Entreprises (ISCAE). These partnerships aim to co-develop advanced training programs aligned with the demands of competitiveness, innovation, and industrial excellence.

These strategic alliances are designed to create an integrated educational and industrial ecosystem capable of addressing the sector’s current and future challenges. By focusing on continuous training and adopting cutting-edge technologies, Anouar Invest and its partners aim to significantly contribute to the modernization of Morocco’s industrial sector.

With this launch, Anouar Invest solidifies its position as a key player in Morocco’s industrial transformation, opening new opportunities for Moroccan talent and fostering growth in the national economy.