BIMO secures top 3 spot among Morocco's most-loved food brands

Monday 03 February 2025 - 11:38

By: Dakir Madiha

BIMO secures top 3 spot among Morocco's most-loved food brands

The iconic Moroccan biscuit brand BIMO, owned by Mondelez Maroc, has earned a coveted position in the top three of Morocco's most-loved food brands. This recognition was awarded during the prestigious Love Brand Ceremony, held as part of Les Impériales Week 2025. Based on the annual study conducted by the research firm Imperium, BIMO stands out as the only snacking brand included in this distinguished ranking.

Kenza Haloui, Marketing Director at Mondelez Maroc, expressed her pride in this achievement: "We are both proud and delighted to see BIMO listed among the top three food brands and as the sole snacking brand chosen by Moroccans in the LOVE BRAND study. This recognition reflects our unwavering commitment to excellence, innovation, and a deep understanding of the Moroccan market and its consumers."

For decades, BIMO has established a strong emotional connection with generations of Moroccan consumers. The brand’s success lies in its ability to continually reinvent the snacking experience while upholding values of quality, proximity, and innovation. BIMO’s diverse product range spans from classic biscuits to modern creations tailored to meet the evolving tastes and needs of today’s consumers.

This strategic positioning has solidified BIMO as a symbol of togetherness in Moroccan households. More than just a snack producer, Mondelez Maroc has embraced a mission to create memorable moments, where every product becomes a unique experience. This philosophy is evident in the enduring popularity of its flagship products and its forward-thinking innovations, designed to cater to an increasingly diverse audience.

The Love Brand study, which crowned BIMO, serves as a benchmark for marketing professionals in Morocco. Conducted on a broad cross-section of the population, the study focuses on spontaneous responses, identifying brands that hold a special place in the hearts of consumers. By evaluating emotional attachment and loyalty, the study highlights brands capable of making a significant cultural and social impact.

With this accolade, BIMO reinforces its status as an essential player in Morocco’s food industry, demonstrating its ability to adapt to changing times while preserving the essence of what made it beloved in the first place. The recognition also validates Mondelez Maroc’s strategy of shaping the future of snacking through products that are both innovative and iconic.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global powerhouse in the snacking industry, operating in approximately 150 countries. Generating approximately $36 billion in revenue in 2023, the company is behind some of the world’s most iconic brands, including Oreo, belVita, LU, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident. Mondelēz International is listed on the Standard & Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information, visit www.mondelezinternational.com or follow the company on Twitter.

This recognition from the Impériales Week 2025 underscores that the future of snacking in Morocco lies with brands like BIMO—brands that seamlessly blend tradition and innovation to continue captivating consumers across generations.