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Morocco's Tourism Surge: 11.8 Million Visitors Signal Strong Recovery in 2024

Morocco's tourism sector is experiencing a remarkable resurgence, with the country welcoming 11.8 million tourists by the end of August 2024. This impressive figure represents a 16% increase compared to the same period last year, according to data released by the Directorate of Financial Studies......

Morocco's UM6P Hospitality School Achieves Historic EHL Certification

The School of Hospitality Business and Management (SHBM) at Morocco's University Mohammed VI Polytechnic (UM6P) has made history by becoming the first and only institution in Africa to receive certification from the prestigious EHL Hospitality Business School in Lausanne, Switzerland. This landmark......

A Moroccan Hospitality Giant: Pickalbatros Hotels Offer an Everyday Vacation Experience

In the vibrant landscape of Moroccan tourism, Pickalbatros Hotels stand as a beacon of exceptional hospitality, offering guests an immersive and indulgent experience that transcends the ordinary. With a portfolio of luxurious properties strategically located across the kingdom, Pickalbatros has carved......

Egyptian Hospitality Giant Pickalbatros Expands Its Moroccan Portfolio

In a strategic move that underscores its commitment to the North African hospitality market, Pickalbatros, Egypt's leading hotel and tourism group, has announced the acquisition of four prestigious hotels in Morocco. This expansion marks a significant milestone in the company's growth trajectory......

Casablanca's Kaan Hotel: A Visionary Addition to Morocco's Luxury Hospitality Scene

In a city renowned for its vibrant culture and architectural marvels, the Kaan Hotel has emerged as a beacon of modern luxury and hospitality. This new addition to Casablanca's skyline promises an unparalleled experience, blending contemporary design with a deep appreciation for Moroccan heritage. The......

Unveiling the Moroccan Eid al-Mawlid: A Journey into Spiritual Celebration and Divine Connection

In the heart of Morocco, the Eid al-Mawlid, a festival of profound spiritual significance, unfolds with a unique and captivating charm. This celebration, marking the birth of the Prophet Muhammad (ﷺ), transcends the ordinary, offering a glimpse into the rich tapestry of Moroccan culture and faith. As......

Jean Pittion Ushers in a New Era at Conrad Rabat Arzana

The luxurious Conrad Rabat Arzana, nestled along Morocco’s Atlantic coast, has appointed Jean Pittion as its new general manager. Known for his innovative strategies and transformative leadership, Pittion brings a wealth of experience to the role. Originating from Burgundy, France, a region celebrated......

Moroccan Gem Royal Mansour Clinches Prestigious Hospitality Honor Ahead of Global Hotel Awards

In a stunning recognition of its exceptional service and attention to detail, Royal Mansour Marrakech has been awarded the esteemed "No. 3 Gin Art of Hospitality Award." This prestigious accolade sets the stage for the luxury Moroccan hotel's grand entrance at the upcoming "International......

Morocco Attracts Investors with Stability, Location, and Pro-Business Policies

A recent report by international law firm Giambrone & Partners highlights Morocco as an attractive destination for foreign investors due to its political stability, strategic location, and business-friendly policies. Key Sectors for Investment 1. Renewable Energy    - Significant investments......