Keywords: BEAUTY
Chiccorner has launched the Italian beauty brand WYCON Cosmetics in Morocco, opening its first two stores in Casablanca at Morocco Mall and Californie Mall. The move expands the group’s portfolio of international brands and strengthens its position in the country’s growing beauty retail segment. Founded......
German consumer goods giant Henkel has reached an agreement to acquire hair care brand Olaplex in a deal valued at approximately $1.4 billion, marking a significant move in the global beauty industry. The acquisition reflects Henkel’s strategy to strengthen its position in the premium hair care......
Sephora has launched a pilot shopping application within ChatGPT, marking a significant step in the evolution of conversational commerce as major brands explore artificial intelligence as a new sales channel. The beauty retailer said the feature will debut in the United States, allowing users to receive......
Laila Benjelloun Touimi, chief executive of L’Oréal Maroc, promotes a leadership approach based on merit, adaptability and team impact rather than gender. In an interview with Les Échos, she said professional success depends on performance and the ability to lead effectively, reflecting......
A new makeup trend centered on grey blush is spreading rapidly across social media platforms, challenging long-standing beauty standards dominated by pink and coral tones. First noticed on TikTok and Instagram in early 2026, the unusual shade is gaining attention for its ability to soften bold pigments......
A new study uncovers previously hidden hydrated minerals inside one of Earth's most famous Martian meteorites, providing direct evidence that liquid water once permeated the Red Planet billions of years ago. Led by Estrid Buhl Naver from the Technical University of Denmark, researchers employed......
A fierce social media backlash has erupted against Huda Beauty following explosive statements by its founder, Huda Kattan, who accused Israel of orchestrating major global catastrophes. In a now-deleted TikTok video viewed by her 1.7 million followers, the Iraqi-American entrepreneur claimed Israel engineered......
Morocco's e-commerce industry is on a remarkable growth trajectory, with revenues projected to reach $1.7 billion in 2025, according to a Concli.com analysis based on Statista’s Digital Market Outlook. This growth reflects the ongoing digital transformation of Moroccan households and the increasing......
A subtle yet captivating beauty trend is taking center stage this winter: the "sad beige blush." Far from the bold, vibrant hues of previous seasons, this neutral beige-toned blush introduces a universal sophistication that flatters all skin tones and styles. Originating in the United States......
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