In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies,......
In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......
Beyond mere recognition, some brands succeed in building a genuine emotional connection with consumers. This is precisely what the Love Brand study, presented during the major event Les Impériales, measures, identifying the most appreciated brands in Morocco. In the insurance sector, Axa Assurance......
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......
Each year, the Love Brand ranking, unveiled during the event Les Impériales, maps the brands and personalities most present in the minds of Moroccans. The 2025 edition also confirms the growing influence of content creators within the national media ecosystem. Among them, Mehdi Amri appears in......
Moroccan authorities arrested a 38-year-old man from a Sub-Saharan African country in Tangier on Tuesday, March 3, following an international arrest warrant issued by Belgian authorities. The arrest was carried out by the National Brigade of the Judicial Police (BNPJ) after a check in the Interpol database......
The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation......
The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......
In sectors where trust forms the foundation of the relationship with the public, consumer preference becomes a strategic indicator. The Love Brand study, unveiled during the Les Impériales event, highlights the brands that have successfully built a lasting connection with Moroccans. In the insurance......
Each year, the Love Brand ranking unveiled during the Les Impériales event maps out the brands and personalities most present in the minds of Moroccans. The 2025 edition confirms the prominent role of sports figures in the collective imagination, with Hakim Ziyech ranking among the most cited......
In sectors where credibility is essential, consumer preference becomes a strategic indicator of performance. The Love Brand study, unveiled during the Les Impériales event, specifically highlights the brands that inspire the greatest trust among the Moroccan public. Love Brand: a distinction......
Four young Moroccans were rescued off the coast of Ceuta on Monday after attempting to swim to the Spanish enclave under challenging weather conditions. The maritime area between Fnideq and Ceuta once again became the scene of a dangerous migration attempt, as several young men braved rough seas and......
Judicial authorities in Tangier have launched an investigation into dozens of Schengen visa applications flagged by the Spanish consulate for containing falsified documents and misleading information. The Tangier prosecutor's office confirmed that multiple Spanish visa applications included forged......
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