Love Brand | Coca-Cola dominates the beverages category in 2025

More than just a ranking, Love Brand serves as an annual barometer of the relationship between brands and their audiences. Unveiled during the major event Les Impériales, the study highlights those brands that succeed in creating a lasting connection with consumers. The 2025 edition continues......

Love Brand | Gad Elmaleh among the most popular personalities in 2025

Each year, Love Brand highlights public figures who hold a lasting place in the collective imagination and influence cultural trends. The 2025 edition confirms this dynamic by recognizing profiles whose impact goes beyond the artistic sphere and extends into the media and social landscape of Morocco. Conducted......

Rewiring Regional Resilience: Morocco’s Atlantic Initiative and the geoeconomics of connectivity in West Africa

Launched as a structuring project for regional connectivity, Morocco’s Atlantic Initiative is gradually emerging as a strategic lever for economic transformation in West Africa. Beyond a purely diplomatic framework, it reflects a geoeconomic logic aimed at reducing the region’s structural......

Love Brand | Essou Taha among the favorite influencers in 2025

Each year, Love Brand highlights public figures who leave a lasting mark on the collective imagination and shape sociocultural trends. The 2025 edition confirms this dynamic by showcasing profiles whose impact extends beyond entertainment into the everyday conversations of Moroccans. Conducted by the......

Love Brand | Sidi Ali among the favorite brands in 2025

Each year, the Love Brand ceremony stands as one of the flagship events of Les Impériales. More than a simple ranking, it serves as a true barometer of Moroccan consumers’ attachment to their brands. The 2025 edition confirmed this dynamic, while the 2026 edition is already preparing to......

Love Brand | La Cigogne among the favorite brands in 2025

Each year, the Love Brand ceremony stands as one of the flagship events of Les Impériales. More than a simple ranking, it serves as a true barometer of Moroccan consumers’ attachment to their favorite brands. The 2025 edition once again confirmed this by revealing the companies that hold......

Love Brand | Fatehi Nora among the favorite public figures in 2025

Every year, Love Brand highlights public figures who occupy a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Fatehi Nora, whose popularity extends far beyond the film industry to permeate Moroccan popular and media culture. Love Brand 2025: revealing......

Lagouira set to become the “Maldives of Morocco” with landmark marina development

A major coastal transformation is taking shape in Lagouira, as plans advance for a large-scale marina project designed to reposition the southern Moroccan city as a premier luxury destination. Backed by a strategic partnership between Morocco and the United Arab Emirates, the initiative signals a bold......

Senior Moroccan military and security officers and their roles

Morocco’s top military and security officials play a critical role in maintaining national stability, protecting citizens, and overseeing the country’s key defense and security institutions. These officers, chosen by His Majesty King Mohammed VI, Supreme Commander and Head of the General......

Love Brand | El Wahabi Reda among favorite influencers in 2025

During the latest edition of Les Impériales, the results of the Love Brand 2025 study confirmed the growing influence of content creators in the Moroccan media space. Among the distinguished profiles, El Wahabi Reda emerged as one of the most cited digital figures by respondents. Love Brand 2025:......

Love Brand | Centrale Danone among the favorite brands in 2025

Each year, the Love Brand ceremony stands as one of the flagship events of Les Impériales. More than a simple ranking, it serves as a true barometer of Moroccan consumers’ attachment to their brands. The 2025 edition once again confirmed this dynamic, highlighting the companies that hold......

Love Brand | Bounou Yassine among Morocco’s favorite public figures in 2025

Every year, Love Brand highlights public figures who hold a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Bounou Yassine, whose popularity extends far beyond sports, reaching into cultural and social spheres. Love Brand 2025: A study with revealing......

Love Brand | Dari among Morocco’s favorite brands in 2025

Every year, the Love Brand ceremony stands out as one of the major events of Les Impériales. More than just a ranking, it serves as a genuine barometer of Moroccans’ attachment to their favorite brands. The 2025 edition was no exception, revealing the brands that hold a special place in......

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