News in brief



Les Impériales Week 2026: Anouar Sabri announces a strategic turning point for the sector

Guest on the evening news “Infos soir” on 2M, Anouar Sabri, founding president of the association Les Impériales, unveiled the outlines of the ninth edition of Les Impériales Week, scheduled from March 30 to April 5 in Casablanca. Over the years, this event has established itself......

Royal Air Maroc repatriates 270 Moroccans stranded in Dubai amid Middle East airspace disruptions

After several days of major disruptions to air travel across the Middle East, Morocco has begun repatriating its citizens who were stranded abroad following widespread airspace closures linked to regional tensions. A special repatriation flight operated by Royal Air Maroc landed at Mohammed V International......

Hassan Rouissi: “our market is experiencing structural changes that require new reflections”

In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies,......

Lamia Ajana: “television maintains leadership in advertising investments during Ramadan”

In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......

Les Impériales Week 2026: Aissam Fathiya calls on the ecosystem to act with “Daba Or Never”

During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......

LiWeek 2026 sets strategic direction under the theme “Daba Or Never”

The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......

Love Brand | El Wahabi Reda among favorite influencers in 2025

During the latest edition of Les Impériales, the results of the Love Brand 2025 study confirmed the growing influence of content creators in the Moroccan media space. Among the distinguished profiles, El Wahabi Reda emerged as one of the most cited digital figures by respondents. Love Brand 2025:......

Love Brand | Centrale Danone among the favorite brands in 2025

Each year, the Love Brand ceremony stands as one of the flagship events of Les Impériales. More than a simple ranking, it serves as a true barometer of Moroccan consumers’ attachment to their brands. The 2025 edition once again confirmed this dynamic, highlighting the companies that hold......

Love Brand | Bounou Yassine among Morocco’s favorite public figures in 2025

Every year, Love Brand highlights public figures who hold a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Bounou Yassine, whose popularity extends far beyond sports, reaching into cultural and social spheres. Love Brand 2025: A study with revealing......

Love Brand | Dari among Morocco’s favorite brands in 2025

Every year, the Love Brand ceremony stands out as one of the major events of Les Impériales. More than just a ranking, it serves as a genuine barometer of Moroccans’ attachment to their favorite brands. The 2025 edition was no exception, revealing the brands that hold a special place in......

Florida Senate passes historic resolution praising Morocco–US partnership

The Florida Senate has adopted a historic resolution recognizing the longstanding ties between Morocco and the United States and highlighting the Kingdom’s role as a strategic Atlantic partner. Presented by Senator Ana Maria Rodriguez, the resolution underscores Morocco’s unique place in......

Love Brand | Bimo Among Consumers’ Favorites In 2025

Every year, the Love Brand ceremony stands out as one of the flagship moments of Les Impériales. More than a simple ranking, it serves as a genuine barometer of Moroccans’ emotional connection with brands. The 2025 edition confirmed this momentum, while the 2026 edition is already gearing......

Royal Air Maroc expands Northern Morocco connectivity with Europe

Royal Air Maroc is strengthening its network in Northern Morocco by launching new direct flights connecting the region to key European destinations. Following the opening of routes from Tétouan to Barcelona, Malaga, and Madrid, the national airline will now operate regular flights from Tangier......

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