French fragrance brand Adopt has launched in Morocco with three store openings in March, marking a new step in its international expansion and bringing its accessible perfume model to a fast-growing beauty market. The company said it would open at Sela Park Almaz on March 11, Tachfine Center on March......
The Casablanca Commercial Court has rejected a $3.5 billion bid from Emirati firm MJM Investments to acquire Morocco’s sole oil refinery, SAMIR, which has been in judicial liquidation since March 2016. The decision marks another setback in efforts to revive the refinery, which halted operations......
UGGC Avocats has elevated business lawyer Rim Tazi to partner at its Casablanca office, reinforcing the firm’s footprint in Morocco and across African markets. The appointment forms part of the continued expansion of UGGC Africa, the division coordinating the firm’s activities on the continent.......
Moroccan construction giant SGTM is gearing up for an initial public offering (IPO) on the Casablanca Stock Exchange as it seeks funding to support a record-breaking $3.4 billion order book. The company, which has secured contracts worth MAD 34 billion as of September, aims to sustain its rapid expansion......
Casablanca, November 4, 2025 — The Moroccan Advertisers Group (GAM) has elected its new Executive Board following its Ordinary Elective General Assembly, held on Monday, October 6, 2025, in Casablanca. Mehdi Yaroub, Marketing Director of Renault, was unanimously......
Tesla has officially commenced recruitment efforts in Morocco, marking a significant step in its African expansion strategy. The electric vehicle giant is seeking a Country Sales & Delivery Leader to spearhead its operations in the country, signaling the start of commercial activities in Morocco. The......
Marjane’s Board of Directors announced Mourad Alem as the company’s new president and CEO, replacing Ayoub Azami, who will assume a new role within the Al Mada Group. Alem brings over 30 years of international experience in the home appliance and equipment industry, having led regional operations......
Cosumar, Morocco’s leading sugar operator, has appointed Imad Ghammad as its new Chief Executive Officer (CEO), succeeding Hassan Mounir, who is stepping down due to health reasons. The decision was finalized during a Board of Directors meeting chaired by Hicham Belmrah. The Board expressed its......
Gentis, a global executive search and recruitment firm, has appointed Fayçal Lahlou Nabil as Executive Director for the Middle East and Africa (MEA) region. In his new role, Nabil will lead the company’s operations across the region, focusing on driving growth, strengthening client relationships,......
Buildings & Logistics Services (BLS), a subsidiary of H&S Invest Holding chaired by Moncef Belkhayat, has signed a groundbreaking MAD 120 million ($12 million) contract with Varun Beverages Morocco, the exclusive franchisee and producer of PepsiCo brands in the country. The agreement marks the......
OCP Africa has appointed Hajar Alafifi as its new CEO, effective September 1, marking a strategic milestone in the organization’s ambition to revolutionize agriculture across the continent. This decision brings a globally accomplished executive back to Morocco to lead a vision focused on sustainable......
TCE has officially opened its inaugural African office at Casablanca Mohammed V Airport (CMN), marking a pivotal milestone in the company’s global expansion strategy. This move aligns with Morocco’s ambitious “Airports 2030” plan, which envisions transforming the country into......
Egyptian technology and IT solutions provider 2B has officially inaugurated its first retail store in Casablanca, marking a significant step in its strategy to expand across North Africa. This move follows the company’s successful operations in Egypt, Saudi Arabia, and China, and aims to provide......
