Business



VIVA wins three product of the year Morocco 2026 awards

Oland Group has secured a major commercial milestone after its VIVA brand was named Product of the Year Morocco 2026 across three categories. The recognition covers VIVA Slice Cheddar, Triangle VIVA 3 Fromages and Triangle VIVA Original, reinforcing the brand’s strong presence in Moroccan households......

Asia pacific diplomats visit morocco jewelry group to boost ties

A delegation of ambassadors from Asia Pacific countries visited the Moroccan jewelry group Oromecanica Rafinity in Casablanca on April 15, 2026, in a move aimed at strengthening economic and cultural cooperation. The visit formed part of broader efforts to deepen ties between Morocco and countries across......

BLS International strengthens visa services in Morocco ahead of peak season

BLS International has announced a set of operational upgrades across its visa application centers in Morocco to handle rising demand ahead of the peak travel season. The improvements target faster processing, smoother applicant journeys, and stronger service reliability across centers in Casablanca,......

ReparTrust.com wins Africa insurance trophy for automotive claims innovation

Moroccan insurtech startup ReparTrust.com has been awarded the Innovation prize at the 4th edition of the Trophées de l'Assurance d'Afrique, held on March 31, 2026, in Casablanca. The platform, founded in 2025 by El Mehdi Benslim, was recognized by a high-level jury of specialized journalists,......

Wycon cosmetics enters Morocco with two stores in Casablanca

Chiccorner has launched the Italian beauty brand WYCON Cosmetics in Morocco, opening its first two stores in Casablanca at Morocco Mall and Californie Mall. The move expands the group’s portfolio of international brands and strengthens its position in the country’s growing beauty retail segment. Founded......

Cosumar invests in liquid food-grade CO₂ production unit in Casablanca

Moroccan agro-industrial group Cosumar has announced a major investment to develop a new production unit for liquid food-grade carbon dioxide in Casablanca. The project represents a strategic step toward industrial diversification and local production of a resource previously imported. The new facility......

MEGA V STORES Morocco rebrands as Brands & Corners in retail overhaul

MEGA V STORES Morocco, a subsidiary of Retail Holding Group and a major player in specialized retail distribution in Morocco for nearly two decades, has announced the launch of its own proprietary brand: Brands & Corners. The rebrand marks a strategic turning point for the company, translating twenty......

Laila Benjelloun Touimi drives inclusive leadership and sustainability strategy

Laila Benjelloun Touimi, chief executive of L’Oréal Maroc, promotes a leadership approach based on merit, adaptability and team impact rather than gender. In an interview with Les Échos, she said professional success depends on performance and the ability to lead effectively, reflecting......

ONCF expands train service for Eid al Fitr travel surge

Morocco’s national railway operator ONCF has introduced a special transport plan for Eid al Fitr 1447 and the end of the school holiday period, expanding rail service across the country from March 17 to March 29, 2026. The company said the temporary schedule is designed to manage higher passenger......

Adopt enters Morocco with three March store openings

French fragrance brand Adopt has launched in Morocco with three store openings in March, marking a new step in its international expansion and bringing its accessible perfume model to a fast-growing beauty market. The company said it would open at Sela Park Almaz on March 11, Tachfine Center on March......

Casablanca court rejects $3.5 billion Emirati bid for SAMIR refinery

The Casablanca Commercial Court has rejected a $3.5 billion bid from Emirati firm MJM Investments to acquire Morocco’s sole oil refinery, SAMIR, which has been in judicial liquidation since March 2016. The decision marks another setback in efforts to revive the refinery, which halted operations......

UGGC Avocats promotes Rim Tazi to partner in Casablanca

UGGC Avocats has elevated business lawyer Rim Tazi to partner at its Casablanca office, reinforcing the firm’s footprint in Morocco and across African markets. The appointment forms part of the continued expansion of UGGC Africa, the division coordinating the firm’s activities on the continent.......

SGTM prepares Casablanca IPO to fund $3.4 billion construction boom

Moroccan construction giant SGTM is gearing up for an initial public offering (IPO) on the Casablanca Stock Exchange as it seeks funding to support a record-breaking $3.4 billion order book. The company, which has secured contracts worth MAD 34 billion as of September, aims to sustain its rapid expansion......

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