Morocco's Investment Drive Targets Germany, Aiming for Sustainable Partnerships

After a successful roadshow in Spain earlier this year, the Moroccan Agency for Investment and Export Development (AMDIE) has focused its efforts on Germany, promoting Morocco as an attractive investment destination. From April 22 to 25, a high-level Moroccan delegation embarked on a multi-city tour, visiting Berlin, Wolfsburg, Hanover, and Munich, to showcase Morocco's assets and potential to German decision-makers, investors, and business leaders.

Led by Mohcine Jazouli, the Minister Delegate in charge of Investment, Convergence, and Evaluation of Public Policies, the delegation included Ambassador Zohour Alaoui, AMDIE's Director General Ali Seddiki, and Mehdi Tazi, Vice-President General of the General Confederation of Moroccan Enterprises (CGEM). The Moroccan delegation engaged with German industrialists to present the Kingdom's lucrative investment prospects.

The roadshow, themed "Creating Synergies for Sustainable Partnerships," is the third of its kind in Germany within two years and aligns with Morocco's commitments to sustainable development. These commitments are outlined in the New Investment Charter, which reflects the recommendations of the New Development Model and the government's plan to promote an economy that creates value and employment.

The delegation identified several high-potential sectors for cooperation, including automotive, pharmaceuticals, aeronautics, and renewable energy. These sectors were the focus of discussions between Moroccan and German stakeholders throughout the tour.

Under the leadership of His Majesty the King, Morocco has developed advanced infrastructure, a young and skilled workforce, and globally competitive production capabilities, making it an attractive investment hub for German operators. Additionally, given the urgent need to address climate change and the reconfiguration of global value chains, Morocco offers decarbonized production opportunities through innovative investments in renewable energy. This strategy aligns with the Kingdom's ambition to establish itself as a green and competitive industrial hub, contributing to inclusive and sustainable development.

The Moroccan presence at the Hannover Messe trade fair, held from April 24 to 28, represents a strategic opportunity to reinforce the Kingdom's global industrial presence. The event provides a platform for participants to showcase innovations and investment prospects across various sectors, including automotive, aerospace, renewable energy, and Industry 4.0.

It is worth noting that Germany and Morocco have a long-standing economic relationship, characterized by strong cooperation and a significant presence of approximately 250 German companies operating in Morocco. These companies contribute substantially to the Kingdom's economic development by operating in key sectors such as automotive, logistics, engineering, and consulting. In 2023, Moroccan exports to Germany grew by 28% compared to 2022, reaching 18 billion dirhams, while imports increased by 16%, totaling 35 billion dirhams.

The "Morocco Now" investment and export promotion brand positions Morocco as a premier investment and export platform, reinforcing its role in global value chains. It highlights the sustainability, competitiveness, and flexibility of the Moroccan economy, demonstrating the country's dynamism and commitment to sustainable development.