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Economy

Morocco's Watermelon Exports Flourish Amidst EU Market Shifts

Thursday 03 - 10:50

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In a remarkable display of agricultural resilience, Morocco has secured its position as a top watermelon exporter to the European Union, despite facing its sixth consecutive year of severe drought. This achievement underscores the kingdom's ability to adapt and thrive in the face of climatic challenges.

According to recent data from the agricultural platform "Horto Info," Morocco ranks fourth among the EU's primary watermelon suppliers for the current season. The North African nation exported an impressive 97.64 million kilograms of watermelons, generating revenue of €81.99 million.

This success comes against the backdrop of a broader decline in EU watermelon imports, which have fallen by 23.7% over the past five seasons. However, Morocco's competitive pricing and robust agricultural performance have allowed it to maintain its strong market presence.

Spain continues to lead the EU watermelon market with a 30.55% share, exporting 423.99 million kilos and earning €317.08 million. Despite a decline in volume, Spanish watermelons commanded a higher price, averaging €0.75 per kilo. Italy follows in second place, selling 184.02 million kilos at €0.54 per kilo, totaling €98.69 million in revenue.

Interestingly, the Netherlands has carved out a unique position in the market through re-exports. By sourcing watermelons from countries like Brazil, Costa Rica, and Spain, Dutch traders have achieved one of the highest prices in the market, averaging €1.05 per kilo.

While some countries experienced declines, others saw significant growth. Senegal's watermelon exports to the EU surged by an astounding 125.13%, while Turkey witnessed a 50.71% increase. The Netherlands also recorded a 16.22% rise in sales, largely due to its re-export strategy.

Morocco's success in the European watermelon market is particularly noteworthy given the ongoing drought conditions in the country. This achievement highlights the resilience and adaptability of Morocco's agricultural sector, which continues to perform strongly despite environmental challenges.

As the European market evolves and faces its own set of challenges, Morocco's ability to maintain its competitive edge in watermelon exports positions it as a key player in the region's agricultural trade. The kingdom's success story serves as an inspiring example of how nations can overcome climatic adversities to thrive in international markets.