Mehdi Yaroub elected new President of the Moroccan Advertisers Group (GAM)

Tuesday 04 November 2025 - 20:59

By: Sahili Aya

Mehdi Yaroub elected new President of the Moroccan Advertisers Group (GAM)

Casablanca, November 4, 2025 — The Moroccan Advertisers Group (GAM) has elected its new Executive Board following its Ordinary Elective General Assembly, held on Monday, October 6, 2025, in Casablanca.

Mehdi Yaroub, Marketing Director of Renault, was unanimously elected President of GAM, succeeding Youssef Cheikhi, who led the organization over the past three years.

A Board Reflecting Market Diversity

The General Assembly also elected eight new members to the Executive Board, representing a broad range of key industries and companies across Morocco’s economic landscape:

Samya Elkyas, Marketing & Communication Director – ATLANTA SANAD – Vice President
Soufiane Alkhatiri, Strategy & Growth Director – CENTRALE DANONE – Vice President
Kenza Ouali, Marketing Director – LES DOMAINES AGRICOLES – Secretary General
Younes Okba, Media & Partnerships Director – INWI – Treasurer General
Abdellatif Lhouaoui, Director of Communication & Cooperation – ANP – Deputy Treasurer
Fadoua Damiri, Deputy Marketing Director for Communication & Media – MARJANE HOLDING – Assessor
Fatima Zahra El Jai, Marketing Director – ARADEI CAPITAL – Assessor
Youssef Elfechtali, Communication & Public Relations Director – AFRICORP – Assessor

The Assembly also named Mounir Jazouli and Youssef Cheikhi, both former GAM Presidents, as Honorary Members, in recognition of their contribution to advancing marketing and communication in Morocco.

Acknowledging the Previous Mandate

Members paid tribute to the outgoing board’s notable achievements, highlighting initiatives that strengthened collaboration, regulation, and professionalization across Morocco’s marketing, communication, digital, and media sectors.

Innovation and Vision for the Future

In his address, Mehdi Yaroub expressed his ambition to continue this positive momentum:

“Over the years, GAM has successfully brought advertisers together around a shared vision of responsible, innovative, and high-performing communication. Building on this legacy, we aim to strengthen synergies, support ecosystem transformation, and reinforce Morocco’s position as a regional hub of excellence in marketing and communication.”