Kpop Demon Hunters success turns Seoul into a global fan destination

Saturday 21 March 2026 - 10:00

The global success of the animated film Kpop Demon Hunters is transforming Seoul into a must-visit destination for international fans, highlighting the growing influence of Korean popular culture worldwide.

The film, which recently won top honors at the Academy Awards including Best Animated Feature and Best Original Song, has captivated audiences with its unique blend of K-pop music, fantasy storytelling, and action. Its popularity has also sparked a surge in tourism, with fans eager to visit real-life locations featured in the story.

One of the most visited sites is Naksan Park, a scenic area overlooking the city that plays a key role in the film’s narrative. The park, known for its historic fortress walls and panoramic views, has become a symbolic landmark for fans seeking to connect with the story’s atmosphere.

Tourists from around the world say the film has inspired their travel plans. Many describe discovering the location through the movie and deciding to include it in their itineraries. For some visitors, the experience goes beyond sightseeing, offering a deeper cultural connection through music and storytelling.

The film follows a fictional K-pop girl group leading double lives as demon hunters, blending modern entertainment with traditional themes. Its soundtrack, featuring empowering messages, has further contributed to its global appeal.

The success of Kpop Demon Hunters reflects a broader trend often referred to as the “Korean Wave,” where films, music, and television series from South Korea gain international recognition. Previous milestones include the Oscar-winning film Parasite by Bong Joon-ho and the worldwide hit series Squid Game.

Although the production itself is an international collaboration, its cultural impact reinforces South Korea’s position as a major force in global entertainment. As fans continue to travel to Seoul, the city is experiencing a new form of cultural tourism driven by cinema and music.