Keywords: Moroccan market
The Moroccan automotive sector continues to evolve under the influence of digitalization and the rise of new technologies. In this context, the Moroccan platform SagaDrive aims to transform the experience of drivers by bringing together, within the same digital ecosystem, the various stages related to......
Around 30 Egyptian companies are planning to set up factories in Morocco over the next three years, as part of a broader strategy to expand Egypt’s investment footprint across North Africa. This initiative aims to leverage Morocco’s strategic geographic position near Europe and its network......
The Moroccan automotive market welcomes an exceptional sedan: the Geely Emgrand, a model that subtly combines stately design, interior comfort, and advanced safety features. Unveiled by the Chinese manufacturer Geely, this newcomer stands out with its meticulously crafted offering aimed at customers......
The Danish home furnishings chain JYSK has chosen Morocco, specifically Casablanca, as the location for its inaugural store on the African continent. The company announced the simultaneous opening of two stores in the economic capital, as highlighted in a press release received by La Relève.......
Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......
Allianz Trade, a global leader in credit insurance, has named Stéphane Rutili as its new Chief Executive Officer for Morocco, effective January 2025. Rutili steps into the role following the departure of Hicham Bensaid Alaoui, who concluded his tenure at the end of December 2024. With a career......
In a strategic move to expand its global presence, Spanish dairy company Pascual has identified Morocco as a key market for increasing its international sales. Currently exporting to 52 countries, the firm aims to boost its foreign revenue from €57 million to €100 million. Recent reports indicate......
In a strategic move to strengthen its presence in North Africa, premium tire manufacturer Hankook has established its first commercial branch in Morocco. This expansion marks a significant step in the company's efforts to penetrate the African market, with operations being driven by Hankook's......
Belgian construction firm Macan Group has announced a significant investment initiative, pledging MAD 1.5 billion (approximately €135 million) over the next five years to expand its operations in Morocco. Since its initial foray in 2015, Macan Group has viewed Morocco as a prime location for long-term......
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