Keywords: Marjane
In Morocco, the retail sector is undergoing rapid transformation driven by urbanization, diversification of store formats, and changing shopping behaviors. In this context, certain brands succeed in strengthening their connection with the public. The Love Brand study, revealed during the Les Impériales......
Marjane Group continues to strengthen its footprint across Morocco with the opening of its 44th hypermarket, marking its first establishment in the city of Ouarzazate. The new retail space represents an investment of approximately 130 million dirhams and is expected to generate around 200 direct and......
Casablanca, Morocco – Marjane has been recognized for the fourth consecutive year as “Customer Service of the Year Morocco 2026” in the retail category, strengthening its reputation as a leader in customer experience. The announcement was made during the 9th edition of the event held......
Marjane, Morocco's largest supermarket chain, is undergoing rapid expansion, and artificial intelligence is at the center of its transformation. With over 130 stores across 30 cities and a goal to open 40 to 45 new branches annually, the retailer is embracing cutting-edge technology to meet growing......
As the 2025 Africa Cup of Nations approaches, Moroccan retail giant Marjane is launching a nationwide campaign to celebrate the country’s football supporters. The initiative aims to highlight the energy, passion, and unity of fans of the Lions de l’Atlas, offering a unique immersive experience......
Marjane’s Board of Directors announced Mourad Alem as the company’s new president and CEO, replacing Ayoub Azami, who will assume a new role within the Al Mada Group. Alem brings over 30 years of international experience in the home appliance and equipment industry, having led regional operations......
The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......
The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......
This year's Les Imperiales conference in Casablanca concluded yesterday after insightful discussions on leveraging Morocco's strengths. With a record-high 275 communications professionals in attendance exploring the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", the prestigious......
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