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Keywords: Automotive market


Lynk & Co launches premium hybrid and electric vehicles in Morocco

Lynk & Co, the innovative auto brand backed by Geely, has officially expanded into the Moroccan market, unveiling a lineup of premium hybrid and electric vehicles. The launch marks a pivotal step in the company’s global growth strategy, aiming to redefine mobility in the region. A new era......

Morocco’s new car sales surge over 38% by end of July (AIVAM)

Morocco’s automotive market recorded a strong rebound by the end of July 2025, with nearly 20,000 new vehicles sold, representing a year-on-year increase of over 38%, according to data from the Association of Vehicle Importers in Morocco (AIVAM). The growth was driven by mainstream brands, the......

Sweden’s Boxon announces expansion in Morocco with new office, warehouse

Swedish packaging company Boxon has announced its expansion into Morocco with the launch of a new office and warehouse. The move is aimed at enhancing the company’s local presence and supporting the rapid growth of the region’s automotive sector. In a statement released on September 2, Boxon......

Dongfeng enters Morocco’s passenger car market with five new models

Already recognized in Morocco for its reliable range of light commercial vehicles (LCVs), Chinese automotive giant Dongfeng is preparing to expand its footprint. The company has announced the upcoming launch of five brand-new passenger car (PC) models, tailored to meet the demands of a growing market......

Japanese automotive firms explore Morocco's promising market as gateway to Africa

In a significant development for Morocco's automotive sector, top Japanese automotive companies embarked on a business mission to Rabat, marking an important step in strengthening economic ties between the two nations. The mission, organized by the Japan External Trade Organization in Rabat (JETRO......

Premium Marques Shine as Moroccan Auto Market Faces Turbulence

In 2024, Morocco's automotive sector experienced some turbulence, with domestic new car sales dipping by 0.71% year-over-year through April. Despite this downturn, the luxury vehicle segment has shown remarkable resilience, defying broader market headwinds. Data from the Association of Automobile......

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