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Keywords: and Communication


Morocco advances its video game industry with new agreements

Morocco is taking significant strides to enhance its video game industry through two pivotal partnership agreements aimed at fostering sector development in the North African nation. These agreements represent a crucial milestone in the country's ambition to cultivate this promising sector. The......

SIEL 2025 draws 403,000 visitors, highlighting Moroccan literature's global appeal

The 30th International Publishing and Book Fair (SIEL) concluded its week-long celebration in Rabat, attracting over 403,000 visitors, as confirmed by the Ministry of Youth, Culture, and Communication. This impressive turnout signifies a 26% increase from the previous year, underscoring the fair's......

Morocco launches youth labs initiative to empower young researchers

The Moroccan Ministry of Youth, Culture, and Communication, in collaboration with UNESCO, has inaugurated the “Youth Labs” program aimed at fostering young researchers. This pioneering initiative marks Morocco as the first country globally to adopt this UNESCO program, titled “Youth......

Les Impériales unveil first insights from the 2035 prospective study

During its annual "LI Ftour 2025" event held on March 13 in Casablanca, the Association Les Impériales unveiled the first insights from the 2035 Prospective Study. This strategic initiative aims to anticipate the transformations in Morocco’s marketing, communication, media, digital,......

Marketing excellence celebrated at Les Impériales Week 2025 in Casablanca

The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......

Celebrating excellence: The winners of Les Étoiles Des Impériales Week 2025

The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards.   A ceremony spotlighting innovation......

Remembering Naima Lamcharki: A Tribute to a Moroccan Media Icon

A poignant homage to a legend of Moroccan audiovisual arts The closing ceremony of "Les Impériales Week 2025" was marked by a deeply emotional moment as a tribute was paid to Naima Lamcharki, a towering figure in Morocco’s artistic and communication landscape. Her monumental contributions......

Radouane Yahia: Rethinking education to tackle the challenges of modern marketing

Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......

Les Imperials Week 2025 closes with a bold vision for Morocco’s future

The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......

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