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Keywords: Moroccan


Moroccan hospitality expert takes helm of Accor's luxury brands

Accor has reinforced its commitment to Morocco's hospitality sector with the appointment of Mehdi Morad as Head of Operations for Sofitel, Sofitel Legend, MGallery, and Emblems. This strategic move aligns with the group's renewed vision to elevate Morocco as a premier international destination......

Morocco's first plant-based milk enters the market with natural ingredients

In a significant development for Morocco's food industry, COPAG-Jaouda has launched "Nabatlé," the country's first domestically produced plant-based milk. The new product line addresses growing consumer demand for healthier, natural alternatives while maintaining accessibility......

Moroccan cinema gains momentum as six films receive prestigious Doha funding

In a significant boost to Moroccan cinema, six diverse film projects have secured grants from the Doha Film Institute (DFI) during its Fall 2024 funding cycle. These projects are part of a broader selection of 47 films from 23 countries receiving support through this prestigious program. The Moroccan......

Nearly 500 Moroccan nationals face deportation orders in the US

As of November 2024, nearly 500 Moroccan citizens are among the 1.4 million non-citizens subjected to final deportation orders issued by US Immigration and Customs Enforcement (ICE). This figure highlights the impact of a stringent immigration enforcement campaign initiated by the Trump administration,......

Moroccan consumers crown Inwi as nation's most trusted telecom brand

In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......

Moroccans divided on imported red meat, survey reveals

Among Moroccans aware of imported meat but opting not to consume it, 38% favor local products. A recent study conducted by the marketing firm Sunergia and the news outlet L’Economiste provides intriguing insights into Moroccan awareness and opinions regarding imported red meat. The findings highlight......

'The Kids' spotlights rights of children in conflict with law

Beyond crime, every broken childhood deserves a new opportunity to start anew, the CNDH President believes. Amina Bouayach, President of the National Human Rights Council (CNDH), has celebrated Fouzi Bensaid's short film *The Kid(s)*, which advocates for the rights of children in conflict with the......

Danone tops Morocco’s most-loved food brands in 2025

During the recent Love Brand Ceremony, held as part of Les Impériales Week 2025, the results of the Love Brand study highlighted the most cherished brands among Moroccan consumers. Danone emerged as the leading brand in the "Food" category, reaffirming its pivotal role in the daily lives......

Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

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