Canada webinar highlights investment opportunities in Morocco

Thursday 14 May 2026 - 10:45

Investment opportunities in Morocco were highlighted during a webinar organized by the Association of Moroccans in Quebec and consulting firm SBlue Consulting, in partnership with the Moroccan Embassy in Canada.

The online event, titled “Investing in Morocco: Understanding the Framework and Conditions for Success,” brought together more than one hundred participants from both sides of the Atlantic, reflecting growing interest among the Moroccan diaspora and international investors.

Morocco’s ambassador to Canada, Souriya Otmani, emphasized the strategic importance of investment as a key pillar of economic cooperation between the two countries. She also highlighted Morocco’s recent economic performance, including a record level of foreign direct investment reaching approximately 56 billion dirhams in 2025.

Speakers at the webinar presented an overview of Morocco’s investment landscape, focusing on four main areas: the economic environment, legal framework, taxation, and foreign exchange regulations, as well as entrepreneurship opportunities.

Experts pointed to Morocco’s ongoing structural economic transformation, driven by the growth of the services and industrial sectors. Emerging industries such as automotive manufacturing, aerospace, renewable energy, and digital technologies were also identified as key drivers of future growth.

Participants stressed the importance of legal and financial security for investors, particularly in real estate and large-scale projects. They also noted that Morocco’s foreign exchange regulations provide relatively flexible conditions for international investors, especially regarding the repatriation of capital and profits.

Tax reforms and the Morocco–Canada double taxation agreement were presented as additional factors improving the country’s investment attractiveness.

The webinar also showcased Morocco’s growing entrepreneurial ecosystem, particularly the Technopark Morocco, which has supported startups for more than two decades and strengthened ties with the Moroccan diaspora.

High-potential sectors such as fintech, artificial intelligence, data centers, and digital health were also highlighted as promising areas for future investment.

The event concluded with an interactive discussion, reflecting strong interest in regional opportunities, financial markets, and development prospects, particularly in southern Morocco.

Analysts say the initiative reflects a broader trend of strengthening economic ties between Morocco and Canada, driven in part by diaspora engagement and increasing cross-border investment flows.