AI-driven security revolutionizes Marjane's expansion in Morocco

Wednesday 10 December 2025 - 12:50

By: Dakir Madiha

AI-driven security revolutionizes Marjane's expansion in Morocco

Marjane, Morocco's largest supermarket chain, is undergoing rapid expansion, and artificial intelligence is at the center of its transformation. With over 130 stores across 30 cities and a goal to open 40 to 45 new branches annually, the retailer is embracing cutting-edge technology to meet growing demands while maintaining security and efficiency.

The company has partnered with Huawei to implement the Xinghe AI Unified SASE solution, a platform designed to enhance security, simplify branch connectivity, and streamline in-store operations. This innovation allows Marjane to activate new branches within minutes, replacing the previously lengthy network setup process that could take over a week.

The adoption of Huawei’s AI-powered system significantly improves the customer experience, especially during peak periods like promotional events. By prioritizing essential services such as point-of-sale transactions, loyalty programs, and real-time inventory management, the platform ensures shorter checkout lines and seamless service. This is crucial for a retailer processing thousands of daily transactions, where even minor delays can lead to customer dissatisfaction and revenue loss.

Security remains a focal point of the transformation. Handling over 10,000 payment operations daily, Marjane faced rising cyber threats and stringent regulatory requirements. Huawei’s advanced threat detection and AI-enabled malware filtering provide an adaptive security framework, safeguarding sensitive customer data while maintaining high-speed connectivity.

The collaboration between Marjane and Huawei underscores the retailer's commitment to innovation, efficiency, and security as it expands its footprint across Morocco. By integrating advanced technology, Marjane is solidifying its position as a leader in the country’s evolving retail sector.