News in brief
Beyond brands, certain personalities manage to establish themselves durably in the collective imagination thanks to their closeness to the public. This is what the Love Brand study reveals, presented during the major event Les Impériales, which also highlights the most appreciated influencers......
Every year, the Love Brand study presented during Les Impériales reveals the brands that generate the strongest attachment among Moroccan consumers. In a telecommunications sector marked by innovation and intense competition, Maroc Telecom distinguished itself by securing second place in the 2025......
Air traffic at Tetouan Saniat R'mel Airport experienced a significant decline at the beginning of the year, according to the latest figures released by National Airports Office (Morocco). The airport handled 19,556 passengers in January, reflecting a sharp drop compared with the same period a year......
After several days of major disruptions to air travel across the Middle East, Morocco has begun repatriating its citizens who were stranded abroad following widespread airspace closures linked to regional tensions. A special repatriation flight operated by Royal Air Maroc landed at Mohammed V International......
Beyond simple visibility, some brands succeed in building a lasting connection with their audiences. This is precisely what the Love Brand study highlights, unveiled during the major event Les Impériales, which each year identifies the brands most appreciated by consumers in Morocco. In the Telecommunications......
Each year, the Love Brand ranking, revealed during the major event Les Impériales, maps the brands and personalities that occupy the strongest presence in the minds of Moroccans. The 2025 edition also confirms the growing influence of cultural figures from music and entertainment within the national......
In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies,......
In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......
Beyond mere recognition, some brands succeed in building a genuine emotional connection with consumers. This is precisely what the Love Brand study, presented during the major event Les Impériales, measures, identifying the most appreciated brands in Morocco. In the insurance sector, Axa Assurance......
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......
Each year, the Love Brand ranking, unveiled during the event Les Impériales, maps the brands and personalities most present in the minds of Moroccans. The 2025 edition also confirms the growing influence of content creators within the national media ecosystem. Among them, Mehdi Amri appears in......
Moroccan authorities arrested a 38-year-old man from a Sub-Saharan African country in Tangier on Tuesday, March 3, following an international arrest warrant issued by Belgian authorities. The arrest was carried out by the National Brigade of the Judicial Police (BNPJ) after a check in the Interpol database......
The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation......
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